Exam 8: The Marketing Plan

SaleSpider.com was started by:

The marketing mix consists of the following variables: external environmental factors,internal environmental factors,and marketing strategy.

Focus groups are an informal method for gathering in-depth marketing information.

The Internet is a good source for primary information,but does not provide many secondary sources.

In business-to-business which advertising and promotion method would be the least likely to be used?

The simplest approach to gathering primary information is by developing a questionnaire.

The recommended that the entrepreneur limit the number of marketing goals to no more than four.

Which survey method is the most expensive?

Which of the following is true of implementing a market plan?

Interviewing or surveying is the most common approach used to gather primary market data.

The first step in conducting a competitive analysis is to document the pricing strategy of each competitor.

Observation,interviewing,and focus groups are examples of collecting:

Market conditions,product attributes,cost benefits and venture attributes are all part of which major consideration in channel selection?

The situation analysis describes past and present business achievements of the new venture.

Interviewing is less expensive than observation.

Middlemen such as wholesalers have lower distribution costs because they operate with economies of scale.

Intensive,selective and exclusive are all part of which major consideration in channel selection?

The marketing plan is designed to answer three basic questions: where have we been,where do we want to go,and how do we get there?

When preparing the industry analysis section of the business plan,using secondary sources is not appropriate.

It is harder to charge a high price if the company operates in a differentiated product market.