Question 1

Marketing segmentation involves aggregating products into groups.

Accepted Answer

A) True 
 B)False

Question 2

PediaSure is an energy drink created for small children.This is an example of a geographic target market profile.

Accepted Answer

A) True 
 B)False

Question 3

Many research companies compile and sell detailed profiles of customer groups based on geographic, demographic, lifestyle and behavioral traits.This is referred to as

Accepted Answer

A) Segmentation analytics 
B) Product positioning 
C) Positioning maps 
D) behavioristics 
A) Segmentation analytics 
B) Product positioning 
C) Positioning maps 
D) behavioristics

Question 4

Positioning maps help reveal gaps in the market where consumers may be underserved, while also highlighting the competitive nature of the category.

Accepted Answer

A) True 
 B)False

Question 5

A regular fast-food chain realizes that it is viewed only as a lunch or dinner destination.Having known that the consumption of coffee as a breakfast item has increased among the target market, the chain aims at launching itself as a breakfast destination as well.According to its research, consumers look for a quick breakfast meal before they begin their day.The chain revamps the look of its restaurants and menus, and includes coffee, tea, and breakfast sandwiches.The marketers aim to determine what kind of impression of the breakfast services they want to establish in the consumer's minds. The fast-food chain revamps its interiors and its menus to present itself as a breakfast destination for its consumers, along with its original lunch and dinner services.This is an example of _____.

Accepted Answer

A) positioning maps 
B) behaviouristics 
C) repositioning 
D) a positioning statement 
A) positioning maps 
B) behaviouristics 
C) repositioning 
D) a positioning statement

Question 6

Positioning maps can:

Accepted Answer

A) visually represent categories within a market, including product and brand offerings within a segment. 
B) revamp a product and the various elements of the marketing mix. 
C) identify the main reason the target market buys a product and what sets it apart from the market. 
D) identify four elements: product name, product category, reasons the target market buys product, and what sets the product apart from competition. 
A) visually represent categories within a market, including product and brand offerings within a segment. 
B) revamp a product and the various elements of the marketing mix. 
C) identify the main reason the target market buys a product and what sets it apart from the market. 
D) identify four elements: product name, product category, reasons the target market buys product, and what sets the product apart from competition.

Question 7

Explain the variables used to segment target markets using geographics.

Accepted Answer

A geographic descriptor of a t

Question 8

_____ involves aggregating prospective buyers into groups that have common needs and respond similarly to marketing programs.

Accepted Answer

A) Market aggregation 
B) Psychographics 
C) Market segmentation 
D) Undifferentiated marketing 
A) Market aggregation 
B) Psychographics 
C) Market segmentation 
D) Undifferentiated marketing

Question 9

Which of the following is true of a geographic descriptor?

Accepted Answer

A) It includes identifying ranges for age, and gender. 
B) It includes identifying the income, occupation, and education of the main target market. 
C) It involves understanding consumer attitudes to life, their personalities, and general interest. 
D) It involves identifying the target market using variables such as region, country, and province. 
A) It includes identifying ranges for age, and gender. 
B) It includes identifying the income, occupation, and education of the main target market. 
C) It involves understanding consumer attitudes to life, their personalities, and general interest. 
D) It involves identifying the target market using variables such as region, country, and province.

Question 10

Smaller firms often adopt _____ to compete with larger corporations that dominate categories and different target groups.

Accepted Answer

A) segment marketing 
B) niche marketing 
C) individualized marketing 
D) mass marketing 
A) segment marketing 
B) niche marketing 
C) individualized marketing 
D) mass marketing

Question 11

Y-can is marketed as the energetic drink for those with a youthful attitude to life.This is an example of _____.

Accepted Answer

A) geographics 
B) demographics 
C) psychographics 
D) ethnographics 
A) geographics 
B) demographics 
C) psychographics 
D) ethnographics

Question 12

_____ markets consist of goods, services, and ideas that are purchased for personal use.

Accepted Answer

A) Industrial 
B) Consumer 
C) Business 
D) Government 
A) Industrial 
B) Consumer 
C) Business 
D) Government

Question 13

Which of the following is true of niche marketing?

Accepted Answer

A) It involves designing specific products and services to meet the needs of different target groups. 
B) It involves a product being marketed to the entire market with no differentiation at all. 
C) It is a type of market segmentation that allows a company to focus its efforts on a limited segment in the market. 
D) It enables a marketer to customize offers and, in some cases, products to fit individual needs. 
A) It involves designing specific products and services to meet the needs of different target groups. 
B) It involves a product being marketed to the entire market with no differentiation at all. 
C) It is a type of market segmentation that allows a company to focus its efforts on a limited segment in the market. 
D) It enables a marketer to customize offers and, in some cases, products to fit individual needs.

Question 14

Yen Research, a marketing research firm, adopts a strategy to position its client's newly launched product apart from the competition in the eyes of consumers.This strategy is referred to as _____.

Accepted Answer

A) mass marketing 
B) product differentiation 
C) segment marketing 
D) repositioning 
A) mass marketing 
B) product differentiation 
C) segment marketing 
D) repositioning

Question 15

Which of the following purposes do positioning maps serve?

Accepted Answer

A) They help revamp the product and the various elements of the marketing mix. 
B) They are used to crystallize the image for marketers so that they can design a marketing mix that aligns with the product's positioning. 
C) They help researchers analyse why consumers buy a product, the product benefit, how the product is used, and weather consumers are brand loyal. 
D) They help marketers reveal gaps in the market where consumers may be underserved, while also highlighting the competitive nature of the category. 
A) They help revamp the product and the various elements of the marketing mix. 
B) They are used to crystallize the image for marketers so that they can design a marketing mix that aligns with the product's positioning. 
C) They help researchers analyse why consumers buy a product, the product benefit, how the product is used, and weather consumers are brand loyal. 
D) They help marketers reveal gaps in the market where consumers may be underserved, while also highlighting the competitive nature of the category.

Question 16

What are the four main variables that marketers look at to define their target markets?

Accepted Answer

Marketers define their target

Question 17

Demographic profile of a target market includes identifying:

Accepted Answer

A) ranges for age, gender, family life cycle, income, occupation, and education. 
B) why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour. 
C) consumer attitudes to life, their personalities, general interests, opinions, and activities. 
D) where a target market lives using variables such as country, region, province, and type of location. 
A) ranges for age, gender, family life cycle, income, occupation, and education. 
B) why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour. 
C) consumer attitudes to life, their personalities, general interests, opinions, and activities. 
D) where a target market lives using variables such as country, region, province, and type of location.

Marketing segmentation involves aggregating products into groups.

PediaSure is an energy drink created for small children.This is an example of a geographic target market profile.

Many research companies compile and sell detailed profiles of customer groups based on geographic, demographic, lifestyle and behavioral traits.This is referred to as

Positioning maps help reveal gaps in the market where consumers may be underserved, while also highlighting the competitive nature of the category.

Positioning maps can:

Explain the variables used to segment target markets using geographics.

_____ involves aggregating prospective buyers into groups that have common needs and respond similarly to marketing programs.

Which of the following is true of a geographic descriptor?

Smaller firms often adopt _____ to compete with larger corporations that dominate categories and different target groups.

Y-can is marketed as the energetic drink for those with a youthful attitude to life.This is an example of _____.

_____ markets consist of goods, services, and ideas that are purchased for personal use.

Which of the following is true of niche marketing?

Yen Research, a marketing research firm, adopts a strategy to position its client's newly launched product apart from the competition in the eyes of consumers.This strategy is referred to as _____.

Which of the following purposes do positioning maps serve?

What are the four main variables that marketers look at to define their target markets?

Demographic profile of a target market includes identifying:

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 6: Segmentation Targeting and Positioning

Marketing segmentation involves aggregating products into groups.

PediaSure is an energy drink created for small children.This is an example of a geographic target market profile.

Many research companies compile and sell detailed profiles of customer groups based on geographic, demographic, lifestyle and behavioral traits.This is referred to as

Positioning maps help reveal gaps in the market where consumers may be underserved, while also highlighting the competitive nature of the category.

Positioning maps can:

Explain the variables used to segment target markets using geographics.

_____ involves aggregating prospective buyers into groups that have common needs and respond similarly to marketing programs.

Which of the following is true of a geographic descriptor?

Smaller firms often adopt _____ to compete with larger corporations that dominate categories and different target groups.

Y-can is marketed as the energetic drink for those with a youthful attitude to life.This is an example of _____.

_____ markets consist of goods, services, and ideas that are purchased for personal use.

Which of the following is true of niche marketing?

Yen Research, a marketing research firm, adopts a strategy to position its client's newly launched product apart from the competition in the eyes of consumers.This strategy is referred to as _____.

Which of the following purposes do positioning maps serve?

What are the four main variables that marketers look at to define their target markets?

Demographic profile of a target market includes identifying:

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters