Exam 12: Marketing Communications

Traffic generation is the resultant request of direct response for additional information.

_____ promotions are short-term promotional tools used to generate support with wholesalers, distributors, or retailers.

_____ is a tool that seeks to influence the opinions and attitudes of target groups through the use of unpaid media exposure.

Amy is in the midst of deciding on specific timing of TV advertisements and online video placements.She is most likely engaged in

Personal selling is a form of one-way communication.

Social networks are online websites that allow members to create a network of friends and contacts to share _____.

Latte, Inc.uses online multimedia to communicate information about the new Arabica coffee.Which of the following tools is the company using?

Seven Eleven supermarket offers a discount coupon with every $50 purchase.This is an example of a trade promotion.

JEA Pvt.Ltd., a cellphone manufacturing company, focuses on the pull communication strategy.In a pull strategy, the company will focus its marketing communication efforts on _____.

_____ are offers that provide merchandise in exchange for proof-of-purchase.

A sales clerk at a retail apparel store assists a customer in her purchase.This is an example of personal selling.

The use of mobile devices in Canada peaked by 2010.

_____ is when interested consumers find the product and its messaging by using online techniques that marketers facilitate.

Sip, an orange juice brand, launched a program offering its customers various prizes.Buyers have to use a scratch card available with the juice to reveal whether they have won prizes.This is an example of _____.

Which of the following type of marketing would a company be using if it were marketing its products through Facebook, YouTube, and Twitter?

A pull strategy is when marketers focus communication efforts on ultimate consumers to build awareness, trial, and demand for a product.

Compare and contrast consumer promotions and trade promotions.

Explain the concepts of Paid, owned and earned media.

Social network marketing occurs when companies market products that have social importance.

Grayton Hotels, a chain of hotels, pays a reality television show producer to feature one of its hotels in an episode.This is an example of product placement.