Exam 8: Writing Routine and Positive Messages

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A letter to a successful job applicant _____________

(Multiple Choice)
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Why are appreciation messages important? What should they include?

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List three guidelines to follow in preparing the opening of a routine request in the direct format.

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News releases are usually prepared by specially trained writers in the public relations department.

(True/False)
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In routine messages that are not responses to a reader's message,it is important to state right at the beginning of the message why the reader is receiving the message.

(True/False)
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When making a routine request,you begin with _____________

(Multiple Choice)
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When you agree to make an adjustment even though the buyer technically was at fault,a courteous tone is less important.

(True/False)
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When responding to a customer complaint about one of your company's services,you _____________

(Multiple Choice)
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Describe the elements that should be included in an effective closing for a routine request.

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When making direct requests avoid using softening words and phrases such as "please" and "I would appreciate."

(True/False)
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The purpose of goodwill messages is to _____________

(Multiple Choice)
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Dissatisfied customers make a claim or request a(n)adjustment .

(Short Answer)
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Your response to a complaint depends on both your company's policies for resolving such issues and your assessment of whether the company,the customer,or some third party is at fault.

(True/False)
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Requests sent to people outside the organization usually _____________

(Multiple Choice)
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It is considered rude to state precisely what you want in any business communication because it is too direct and makes the recipient think you believe that they are not competent enough to figure out what you want.

(True/False)
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When making a claim (a complaint)or requesting an adjustment (a settlement of claim)you only need to explain the problem and give details because the person or company to whom the claim or adjustment is directed will know exactly what to do to address your concerns.

(True/False)
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The closing of a routine request makes a request for a specific action and expresses appreciation or goodwill.

(Short Answer)
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Unfortunately,if your company makes a mistake,even if you handle the resolution well,your customer will likely never be loyal to your company again.

(True/False)
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In a goodwill message,honesty and sincerity must come across above all else.

(True/False)
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When asking questions in a request message _____________

(Multiple Choice)
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