Exam 31: Advertising Public Relations and Sales Promotion

_____ are promotional exhibits set up at the retailer's location to build traffic,advertise the product,or induce impulse buying.They are targeted to consumers.

What are the two types of sales promotion?

In advertising,the goal is to sell the _____,not the _____ of a product.

List and briefly describe the four basic types of media scheduling.Give an example of a product that would be likely to use each of these types of scheduling.

_____ is the way the advertisement portrays its information.

_____ is used by public relations specialists to handle the effects of unfavorable publicity.

An advertising campaign:

When cosmetics company Estée Lauder gives customers a bag of small-sized cosmetics with the purchase of a full-priced item,this is an example of a premium offer.

Which of the following statements is NOT true about post-campaign evaluation?

The UPS Store's advertising "What Brown Can Do for You" whiteboard campaign tells business consumers that when it comes to getting their products delivered somewhere,UPS can help.The advertising is focusing on:

Mobile advertising may be one of the most promising tactics for contacting consumers when they are thinking about a specific product.

A trade allowance is a price reduction offered by retailers to customers who are buying homogeneous shopping goods.

The Swine Palace Theater runs ads in the entertainment section of the local newspaper every first weekend of each month.This is a _____ scheduling plan.

List and briefly describe five of the many functions commonly performed by public relations departments.

Advertising in the form of a 30-minute advertisement that resembles a television talk show is called a(n):

Why do many brands with a large market share spend proportionally less on advertising compared to brands with small market share?

Ads on shopping carts at grocery stores and in screen savers are examples of:

All of the following would be a target for a trade sales promotion offered by Rubbermaid,a manufacturer of storage and organization products,EXCEPT:

The main premise of _____ planning is that advertising works by influencing the brand choice of people who are ready to buy.

Instead of sending artfully arranged flower bouquets,an entrepreneur has developed fresh fruit bouquets and is marketing them under the name Edible Arrangements.The premium fruit is cut to mimic flowers,arranged in a basket,and carefully delivered to the recipient's home.One of the problems is convincing people that it is not a novelty product,but an attractive way to show how you feel about someone.Edible Arrangements will be using _____ advertising to promote its fruit bouquets.