Exam 23: Services and Nonprofit Organization Marketing

Trina is a physical fitness trainer who tries to get to know her clients and their specific fitness goals.Trina understands that she is in the _____ processing business.

The most basic benefit the consumer is buying in a service is referred to as the:

Revenue-oriented pricing focuses on maximizing the surplus of income over costs.

Allstate Insurance says "You're in good hands with Allstate," and Prudential Life Insurance shows a rock in its commercials because it wants to convey stability.These companies are using what type of promotion strategy?

Habitat for Humanity renovates vacant houses and sells them at no-interest mortgage rates to low-income home buyers.The organization relies on volunteers to provide the labor and funding for its renovations.Habitat for Humanity is best described as a(n):

The physical evidence of a service,including the physical facilities,tools,and equipment used to provide the service,represents which component of service quality?

Which service quality component is the knowledge and courtesy of employees and their ability to convey trust?

All of the following are unique characteristics that distinguish services from goods EXCEPT:

Cincinnati Museum Center The Cincinnati Museum Center is home to the Cincinnati History Museum, the Duke Energy Children's Museum, and the Museum of Natural History and Science. The Cincinnati History Museum displays materials and related aspects of the history of Cincinnati and the surrounding region. Costumed interpreters throughout the museum allow visitors the unique opportunity to make a personal connection with the past. The educational and dramatic exhibits at Duke Energy Children's Museum allow kids to climb, crawl, explore and learn about themselves and the world around them. And the Museum of Natural History and Science gives children hands-on, inquiry based experiences in science, technology, engineering and math. -Refer to Cincinnati Museum Center.The visitors to the Cincinnati Museum Center represent the museum's:

The Ritzy Canine The Ritzy Canine Carriage House looks like several other Manhattan boutique hotels. The lobby features a crystal chandelier, brocade-patterned wallpaper, gold-framed mirrors, and antique chairs. Room service and salon service are available as well as exercise facilities. There is also a masseuse on staff. The Ritzy Canine is a high-end doggy "hotel" and "spa" where dogs are the only guests, and they are lavishly cared for. The $175-a-night Windsor Suite even has a DVD player. Without such extras, a one-day visit will cost $40 to $50, depending on the size of the dog. -Refer to The Ritzy Canine.What type of promotion strategy would you expect The Ritzy Canine to use?

Many businesses have found that it is more expensive to hang on to the customers they have than to focus only on attracting new ones.

Xoom.com is a San Francisco-based online money transfer company that provides consumer remittance services.With the Xoom bank deposit service,consumers can send money directly to bank accounts in several countries around the world.Xoom.com would be classified as a:

Which type of service processing occurs when the service is directed at customers' physical possessions,such as lawn care,dry-cleaning,and veterinary services?

A reading service for the visually impaired requires each reader applicant to prepare and submit a one-hour interview tape of material chosen by the service to determine whether the reader has pleasing vocal characteristics and is accent free so that it is not necessary to use the same reader every time.The reading service is trying to limit problems associated with the service characteristic of:

Which service pricing objective seeks to match supply and demand by varying prices?

It is difficult for most of us to talk about mistakes we have made.Unfortunately,for organizations like Consumer Credit Counseling to help you work through your financial issues,you must be willing to honestly discuss your financial condition.In other words,for these organizations to help,you must be actually involved in the process of developing your financial plan,which points to the _____ nature of services.

There are four promotional strategies for dealing with the unique features of services.Name these strategies and give examples of each,using American Airlines (or another air carrier you are familiar with)as your example service.

Discuss the limitations nonprofit marketers face when making promotion decisions and describe how they overcome these limitations.

A(n)_____ is a characteristic that can be easily assessed prior to purchase,such as the softness of a mattress or the color of curtains.

TeamBuilds is a service organization that has corporate teams pay $7,500 for an all-day team-building session with a management consultant while they work together on renovating a Habitat for Humanity home.TeamBuilds' _____ service is improved work team relationships.