Exam 5: Ethics and Social Responsibility

Which of the following statements about the theory of sustainability is true?

Ethical questions range from narrowly defined issues to broader philosophical,social questions.

All of the following are factors influencing ethical decision making and judgments EXCEPT:

Hallie is a calculating,self-centered salesperson.She never engages in relationship marketing.She looks on any sales situation as a "win-lose" situation,and she believes any legal method she can use is justified when she wins.Hallie is most likely at the _____ stage of ethical development.

Girls between the ages of 8 and 15 years are one of the growing markets for high-end shoe manufacturers,and podiatrists say the trend is leading to many stylish young girls with grown-up foot problems.Shoe manufacturers who develop and market adult-styled shoes to this group are not operating at a(n)_____ responsibility level of the pyramid of corporate social responsibility.

In order to combat U.S.corporations use of illegal payments and bribes in international business dealings,Congress enacted:

In the _____ stage of ethical development,loyalty and obedience to the organization or to society become paramount.

Many airlines offer passengers the option to purchase carbon offsets as an environmentally friendly compensation for their carbon footprint.For example,Delta customers can pay $10 to a fund that plants trees as a way to offset the carbon emissions from the airplane.Some would say Delta is:

Ruthanne Ross is a sales manager for Pampered Chef,a company that sells kitchen tools and other aids for cooking through party plans.She is very concerned about making sure her salespeople understand the importance of treating each customer fairly and developing long-term relationships with them.She asks that before a sale is made,the salesperson should make sure customers can afford the items and are not buying due to social pressures.Ross is most likely at the _____ stage of ethical development.

A recent study of marketing professionals found that their ethical judgments were influenced by several factors.List four of these factors.How do these factors contribute to the ethical environment of a marketing organization?

Ethical development can be thought as having three levels.The most basic,childlike level is the _____ stage.

Drug Marketing Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008, mostly on television and in magazines. While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information, these companies spent less than $130 million on Web marketing. One reason is that there are no guidelines, which makes these heavily regulated marketers uneasy. For example, television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad. The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues, but other aspects of Web marketing, such as social networking and search marketing, must be reviewed. That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google, Yahoo, and WebMD Health. -Refer to Drug Marketing.If a drug manufacturer claims that its manufacturing processes are environmentally friendly in its advertising,this is an example of:

Like many other professional organizations and businesses,the American Marketing Association has developed a formal,written guideline to help its members make better ethical decisions.This document is called a:

Which of the following statements describes ethics?

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.This donation of appliances is an example of how companies assume their:

When writing codes of ethics,businesses must ensure their codes deal with every possible situation.

The _____ stage of ethical development represents the morality of the mature adult.

Top managers who behave ethically can influence others in an organization to behave ethically.

At which level of the pyramid of corporate social responsibility must a business "play by the rules"?

Florida Hospitals A group of hospital administrators in Florida were discussing the amount of resources used to care for patients who were illegal immigrants and had no medical insurance. One man discussed how his hospital had spent over $2 million on one illegal immigrant who had no family or friends and who was not getting better. Another administrator stated that his hospital was losing $20 million annually in order to provide care for the influx of illegal immigrants into the state. After a great deal of discussion, it was determined that there was probably nothing any one could do about the situation, and that each of them had definite ideas about how to deal with the problems. -Refer to Florida Hospitals.In order to make an ethical decision on how to handle uninsured illegal immigrants,the Florida hospital administrators must consider all of the following EXCEPT: