Exam 43: Prestige Brands Inc-Transforming the Business

Venerable brands such as Luden's (cough drops originally formulated over a century ago)and Efferdent (virtually synonymous with denture adhesive since the days of early television)give Prestige what important attribute?

Given some redundancy in its product mix,Prestige is not immune from cannibalization.

Which of the following expenses does Prestige most likely not eliminate by its reliance on acquisition over new product development?

One aspect of expanding a portfolio through acquisition is a new product mix.Compoz and Momentum brands have a product depth of 1.What term best describes them?

One benefit that Prestige probably does not enjoy is an extreme economy of scale in its advertising.

Efferdent,PediaCare,and the other products Prestige picked up from its Blacksmith acquisition should be more correctly seen as __________ rather than __________.

The acquisition of Blacksmith left Prestige's depth in household brands unchanged.

The acquisition of Blacksmith is called a "transformational acquisition" for what reason?

The third prong of Prestige's corporate strategy involves periodically reassessing which brands are the best for the company in the long term from a portfolio standpoint and then adjusting the portfolio accordingly.Peter Drucker gave this a name.What is it?

Looking at its list of OTC healthcare products,Prestige Brands,did not improve its positioning in eye care products.