Question 1

When a customer calls Ronco's 800 number and orders a product,which step of the selling process are Ronco representatives involved in?

Accepted Answer

A)  closing the sale 
B)  approaching the customer 
C)  handling objectives 
D)  needs assessment 
E)  qualifying leads 
A)  closing the sale 
B)  approaching the customer 
C)  handling objectives 
D)  needs assessment 
E)  qualifying leads A

Question 2

Ron Popeil is known for his ability to invent products that really improve the customer's efficiency in common tasks.Which of the following best describes how Popeil chooses products to invent and sell via infomercial?

Accepted Answer

A)  Touch point 
B)  Pre-approach 
C)  Networking 
D)  Negotiation 
E)  Needs Assessment 
A)  Touch point 
B)  Pre-approach 
C)  Networking 
D)  Negotiation 
E)  Needs Assessment E

Question 3

Ron Popeil's ability to gain sales using the trust he established in previous products he invented is a form of relationship selling because his honesty and products gained long-term,satisfied customers.

Accepted Answer

A) True 
 B)False  True

Question 4

Ron Popeil has combined personal selling with advertising and sales promotion through his infomercials.

Accepted Answer

A) True 
 B)False

Question 5

Selling products through television with memorable catch phrases such as "But wait,there's more!" and "Operators are standing by" have enabled Ron Popeil to turn advertising into:

Accepted Answer

A)  switch and bait selling 
B)  cold calling 
C)  personal selling 
D)  prospecting 
E)  a sales proposal 
A)  switch and bait selling 
B)  cold calling 
C)  personal selling 
D)  prospecting 
E)  a sales proposal

Question 6

When a customer sees Ron Popeil selling his indoor Turkey Fryer on TV,it is an interaction.

Accepted Answer

A) True 
 B)False

Question 7

Which aspect of personal selling does Ron Popeil use to his advantage in his infomercials?

Accepted Answer

A)  The ability to vary the sales message for different customers. 
B)  The ability to direct the sales message to qualified prospects. 
C)  The ability to adjust selling costs by managing the sales force. 
D)  The ability to give a detailed explanation and demonstration of his products. 
E)  All of these are why Ron Popeil uses infomercials and his unique style of personal selling. 
A)  The ability to vary the sales message for different customers. 
B)  The ability to direct the sales message to qualified prospects. 
C)  The ability to adjust selling costs by managing the sales force. 
D)  The ability to give a detailed explanation and demonstration of his products. 
E)  All of these are why Ron Popeil uses infomercials and his unique style of personal selling.

Question 8

Because Ron Popeil has sold his products for over 30 years on television,many viewers have gotten to know him and feel he is being sincere about his products' benefits.Popeil has turned his long-term familiarity with viewers into a form of relationship selling.

Accepted Answer

A) True 
 B)False

Question 9

Ron Popeil uses his infomercials to:

Accepted Answer

A)  sell products. 
B)  tell customers about the product. 
C)  make proposals based on price and product features. 
D)  offer products based on a needs assessment related to a specific product. 
E)  do all of these things. 
A)  sell products. 
B)  tell customers about the product. 
C)  make proposals based on price and product features. 
D)  offer products based on a needs assessment related to a specific product. 
E)  do all of these things.

Question 10

Ron Popeil's infomercials represent what in the CRM cycle?

Accepted Answer

A)  Sales Presentation 
B)  Sales Proposal 
C)  Sales Interaction 
D)  Touch Point 
E)  Pre-Approach 
A)  Sales Presentation 
B)  Sales Proposal 
C)  Sales Interaction 
D)  Touch Point 
E)  Pre-Approach

Exam 34: Ron Popeil

When a customer calls Ronco's 800 number and orders a product,which step of the selling process are Ronco representatives involved in?

Ron Popeil is known for his ability to invent products that really improve the customer's efficiency in common tasks.Which of the following best describes how Popeil chooses products to invent and sell via infomercial?

Ron Popeil's ability to gain sales using the trust he established in previous products he invented is a form of relationship selling because his honesty and products gained long-term,satisfied customers.

Ron Popeil has combined personal selling with advertising and sales promotion through his infomercials.

Selling products through television with memorable catch phrases such as "But wait,there's more!" and "Operators are standing by" have enabled Ron Popeil to turn advertising into:

When a customer sees Ron Popeil selling his indoor Turkey Fryer on TV,it is an interaction.

Which aspect of personal selling does Ron Popeil use to his advantage in his infomercials?

Because Ron Popeil has sold his products for over 30 years on television,many viewers have gotten to know him and feel he is being sincere about his products' benefits.Popeil has turned his long-term familiarity with viewers into a form of relationship selling.

Ron Popeil uses his infomercials to:

Ron Popeil's infomercials represent what in the CRM cycle?

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