Exam 32: Burger King

Burger King used a heavy metal rock band of masked chickens to promote its Chicken Fries.This is an example of which executional style of advertising?

Burger King needed crisis management to control the negative publicity surrounding the Coq Roq Web site,in order to keep the launch of Chicken Fries from being ruined.

Which step in the AIDA concept of promotional goals was met by the controversial Coq Roq Web site?

Burger King utilized the growing interest in the Internet as an advertising medium when it put up its Coq Roq Web site.

Burger King's Coq Roq Web site,while controversial,had a direct influence on the sale of its Chicken Fries.

An example of sales promotion for BK Chicken Fries would be to offer customers a 50 cents off coupon when they visit the Coq Roq Web site and click on the coupon icon.

By using a Web site to promote Chicken Fries,Burger King chose a ________ in which to promote their new product.

Burger King used its Coq Roq Web site as a(n)________ to communicate the message about its new Chicken Fries.

Burger King did not understand who its target audience was for Chicken Fries when it attempted to model its fictional band of masked chickens on the heavy metal band Slipknot.