Question 1

Ford's new emphasis on small cars is a classic example of "greening."

Accepted Answer

A) True 
 B)False  False

Question 2

That Ford offers five Focus variants based on one platform,i.e.,four-door,hatchback,SUV,minivan,and commercial vehicle,is an example of __________.

Accepted Answer

A)  standardized components 
B)  functional modification 
C)  product line depth 
D)  style modification 
E)  all of the above 
A)  standardized components 
B)  functional modification 
C)  product line depth 
D)  style modification 
E)  all of the above C

Question 3

Selling off noncore brands is not always beneficial for a company heavily dependent on design and R&D staffs such as Ford.

Accepted Answer

A) True 
 B)False  True

Question 4

When Ford sold its stake in Volvo,Jaguar,.Aston Martin,and other brands,it __________.

Accepted Answer

A)  reduced its product items 
B)  repositioned its product lines 
C)  contracted its product mix 
D)  engaged in a rebranding strategy 
E)  all of the above 
A)  reduced its product items 
B)  repositioned its product lines 
C)  contracted its product mix 
D)  engaged in a rebranding strategy 
E)  all of the above

Question 5

Ending the Mercury division and selling off its stakes in luxury cars helped Ford transition to being a greener company.

Accepted Answer

A) True 
 B)False

Question 6

The Focus and Fiesta lines use a single platform for each worldwide market.How does that benefit these product lines?

Accepted Answer

A)  advertising economies 
B)  package uniformity 
C)  equivalent quality 
D)  product line depth 
E)  standardized components 
A)  advertising economies 
B)  package uniformity 
C)  equivalent quality 
D)  product line depth 
E)  standardized components

Question 7

There are three major benefits when a firm contracts.When Ford divested itself of its unprofitable foreign luxury brands and Volvo,and discontinued its Mercury brand,which of the following was the most important benefit discussed in the case?

Accepted Answer

A)  managers no longer waste resources on poorly performing brands 
B)  new product items have a greater chance of being successful 
C)  resources become concentrated on important Ford products 
D)  reposition Ford as a domestic carmaker only 
E)  all of the above 
A)  managers no longer waste resources on poorly performing brands 
B)  new product items have a greater chance of being successful 
C)  resources become concentrated on important Ford products 
D)  reposition Ford as a domestic carmaker only 
E)  all of the above

Question 8

Mercury was a long-time division of the Ford Motor Company.What kind of branding did Ford eliminate when it ended the Mercury product line?

Accepted Answer

A)  noncore brand 
B)  Ford family branding 
C)  co-branding 
D)  the automotive equivalent of a captive brand 
E)  individual branding 
A)  noncore brand 
B)  Ford family branding 
C)  co-branding 
D)  the automotive equivalent of a captive brand 
E)  individual branding

Question 9

Small cars are already making Ford a more profitable company.

Accepted Answer

A) True 
 B)False

Question 10

When you purchase a new Ford F150 from the dealer with every option as well as a custom airbrushed painting of your horse farm,you have purchased a __________ product.

Accepted Answer

A)  consumer 
B)  business 
C)  shopping 
D)  specialty 
E)  convenience 
A)  consumer 
B)  business 
C)  shopping 
D)  specialty 
E)  convenience

Exam 20: Case Study Ford Motor Co.: One Ford; One Big Turnaround

Ford's new emphasis on small cars is a classic example of "greening."

That Ford offers five Focus variants based on one platform,i.e.,four-door,hatchback,SUV,minivan,and commercial vehicle,is an example of __________.

Selling off noncore brands is not always beneficial for a company heavily dependent on design and R&D staffs such as Ford.

When Ford sold its stake in Volvo,Jaguar,.Aston Martin,and other brands,it __________.

Ending the Mercury division and selling off its stakes in luxury cars helped Ford transition to being a greener company.

The Focus and Fiesta lines use a single platform for each worldwide market.How does that benefit these product lines?

There are three major benefits when a firm contracts.When Ford divested itself of its unprofitable foreign luxury brands and Volvo,and discontinued its Mercury brand,which of the following was the most important benefit discussed in the case?

Mercury was a long-time division of the Ford Motor Company.What kind of branding did Ford eliminate when it ended the Mercury product line?

Small cars are already making Ford a more profitable company.

When you purchase a new Ford F150 from the dealer with every option as well as a custom airbrushed painting of your horse farm,you have purchased a __________ product.

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