Exam 12: Dimensions of Marketing Strategy

Products can be goods,services,and ideas.

Whether to distribute a product intensively,selectively,or exclusively depends on buyer behavior,the nature of the target market,and the competition.

Pharmaceutical companies sometimes use which of the following pricing strategies to price their over-the-counter drugs?

Retailers generally buy from producers or from other wholesalers and sell to other retailers but not ultimate consumers.

Miller targets its MGD 64 beer at those who want to drink beer without consuming many calories.This is

When a company uses advertising and sales promotion to inform consumers about a product so they will ask retailers to stock it,which strategy is being used?

Stimulating demand is especially important when a firm is using a pull strategy.

When a company sets a low price for a new product to discourage competition from entering the market,it is using the

Penetration pricing is less flexible than price skimming.

If a manufacturer offers a wholesaler a special incentive to carry a new product line,which strategy is being applied?

When an airline company reacts to a plane crash with press conferences,news releases,and having company employees work with the families of survivors and victims of the crash,the company is focusing on which of the following elements?

New product ideas can come from customers.

What is physical distribution?

What is promotional positioning?

Inventory handling,transportation,and warehousing are all examples of activities of

Services are usually distributed through

The type of transportation specifically noted for its flexibility in transporting products is

The best products in the world will not be successful unless companies make them available where and when consumers want to buy them.

Convenience products such as bread,milk,and gum would probably be marketed

Marketers are blurring the lines between television ads and the Internet by directing consumers to a website for more information.