Question 1

Many people incorrectly equate promotion with

Accepted Answer

A)  advertising. 
B)  selling. 
C)  pricing. 
D)  product designing. 
E)  distribution. 
A)  advertising. 
B)  selling. 
C)  pricing. 
D)  product designing. 
E)  distribution.

Question 2

What is Deluxe Chips planning in order to accommodate its market's changing tastes?

Accepted Answer

A)  Adding a line of healthier snacks 
B)  Adding additional nutritional information to its packaging 
C)  Branching out into yogurt and dairy products 
D)  Adding a beverages division 
E)  Eliminating its product line 
A)  Adding a line of healthier snacks 
B)  Adding additional nutritional information to its packaging 
C)  Branching out into yogurt and dairy products 
D)  Adding a beverages division 
E)  Eliminating its product line

Question 3

The perceived value of a product by consumers is an important consideration when pricing that product

Accepted Answer

A) True 
 B)False

Question 4

Identify and describe the stages in the product life cycle.Provide an example of a product at each stage of the lifecycle.

Accepted Answer

The four stages of the product life cycl

Question 5

Which of the promotion mix variables is best for promoting expensive products with specialized uses,such as houses?

Accepted Answer

A)  Publicity 
B)  Advertising 
C)  Personal selling 
D)  Sales promotion 
E)  Packaging 
A)  Publicity 
B)  Advertising 
C)  Personal selling 
D)  Sales promotion 
E)  Packaging

Question 6

The major variable of the marketing mix that uses marketing middlemen is

Accepted Answer

A)  product. 
B)  distribution. 
C)  promotion. 
D)  price. 
E)  research and development. 
A)  product. 
B)  distribution. 
C)  promotion. 
D)  price. 
E)  research and development.

Question 7

A light bulb used to provide light for workers on an assembly line would be classified as what type of product?

Accepted Answer

A)  Mechanical 
B)  Technical 
C)  Business 
D)  Commercial 
E)  Consumer 
A)  Mechanical 
B)  Technical 
C)  Business 
D)  Commercial 
E)  Consumer

Question 8

Most new product ideas are rejected during the business analysis phase.

Accepted Answer

A) True 
 B)False

Question 9

If a cosmetics company is selling eye shadow priced at $11.99 rather than $12,it is using

Accepted Answer

A)  price skimming. 
B)  penetration pricing. 
C)  psychological pricing. 
D)  rational pricing. 
E)  discount pricing. 
A)  price skimming. 
B)  penetration pricing. 
C)  psychological pricing. 
D)  rational pricing. 
E)  discount pricing.

Question 10

Successful companies offer at least one dimension of value that surpasses all competitors in meeting customer expectations.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not a common pricing objective?

Accepted Answer

A)  Maintaining the status quo 
B)  Boosting market share 
C)  Maximizing profits and sales 
D)  Survival 
E)  Outsourcing 
A)  Maintaining the status quo 
B)  Boosting market share 
C)  Maximizing profits and sales 
D)  Survival 
E)  Outsourcing

Question 12

The financial value placed on an object involved in an exchange is

Accepted Answer

A)  the price. 
B)  the discount. 
C)  comparable value. 
D)  negotiated value. 
E)  nominal value. 
A)  the price. 
B)  the discount. 
C)  comparable value. 
D)  negotiated value. 
E)  nominal value.

Question 13

Which of the following is the most flexible variable in the marketing mix?

Accepted Answer

A)  Product 
B)  Production 
C)  Place 
D)  Promotion 
E)  Price 
A)  Product 
B)  Production 
C)  Place 
D)  Promotion 
E)  Price

Question 14

A product's profits peak and start to decline during which of the life cycle stages?

Accepted Answer

A)  Death 
B)  Decline 
C)  Maturity 
D)  Growth 
E)  Introduction 
A)  Death 
B)  Decline 
C)  Maturity 
D)  Growth 
E)  Introduction

Question 15

What are the different levels of market coverage intensity and for what products is each level best suited?

Accepted Answer

Intensive distribution makes a product a

Question 16

Distribution channels for consumer products and business products are the same.

Accepted Answer

A) True 
 B)False

Question 17

When Snapple seeks to use viral ads on the Internet to introduce its new beverage to consumers before introducing it to supermarkets,it uses

Accepted Answer

A)  a push strategy. 
B)  a pull strategy. 
C)  a publicity campaign. 
D)  a point-of-purchase promotion. 
E)  push and pull strategies. 
A)  a push strategy. 
B)  a pull strategy. 
C)  a publicity campaign. 
D)  a point-of-purchase promotion. 
E)  push and pull strategies.

Question 18

If XYZ Company buys televisions from a manufacturer and then sells them to department stores,it is probably a

Accepted Answer

A)  retailer. 
B)  producer. 
C)  consumer. 
D)  wholesaler. 
E)  manufacturer. 
A)  retailer. 
B)  producer. 
C)  consumer. 
D)  wholesaler. 
E)  manufacturer.

Question 19

Most new product ideas are rejected during which stage because they seem inappropriate for the organization?

Accepted Answer

A)  Idea development 
B)  Business analysis 
C)  Idea screening 
D)  Product development 
E)  Test marketing 
A)  Idea development 
B)  Business analysis 
C)  Idea screening 
D)  Product development 
E)  Test marketing

Question 20

Industrial products such as lumber,cotton,and iron are classified as

Accepted Answer

A)  major equipment. 
B)  supplies. 
C)  accessory equipment. 
D)  raw materials. 
E)  component parts. 
A)  major equipment. 
B)  supplies. 
C)  accessory equipment. 
D)  raw materials. 
E)  component parts.

Many people incorrectly equate promotion with

What is Deluxe Chips planning in order to accommodate its market's changing tastes?

The perceived value of a product by consumers is an important consideration when pricing that product

Identify and describe the stages in the product life cycle.Provide an example of a product at each stage of the lifecycle.

Which of the promotion mix variables is best for promoting expensive products with specialized uses,such as houses?

The major variable of the marketing mix that uses marketing middlemen is

A light bulb used to provide light for workers on an assembly line would be classified as what type of product?

Most new product ideas are rejected during the business analysis phase.

If a cosmetics company is selling eye shadow priced at $11.99 rather than $12,it is using

Successful companies offer at least one dimension of value that surpasses all competitors in meeting customer expectations.

Which of the following is not a common pricing objective?

The financial value placed on an object involved in an exchange is

Which of the following is the most flexible variable in the marketing mix?

A product's profits peak and start to decline during which of the life cycle stages?

What are the different levels of market coverage intensity and for what products is each level best suited?

Distribution channels for consumer products and business products are the same.

When Snapple seeks to use viral ads on the Internet to introduce its new beverage to consumers before introducing it to supermarkets,it uses

If XYZ Company buys televisions from a manufacturer and then sells them to department stores,it is probably a

Most new product ideas are rejected during which stage because they seem inappropriate for the organization?

Industrial products such as lumber,cotton,and iron are classified as

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, entrepreneurship, and Franchising

The Nature of Management

Organization, teamwork, and Communication

Managing Service and Manufacturing Operations

Motivating the Workforce

Managing Human Resources

Customer-Driven Marketing

Digital Marketing and Social Networking

Accounting and Financial Statements

Money and the Financial System

Financial Management and Securities Markets

Filters

Exam 12: Dimensions of Marketing Strategy

Many people incorrectly equate promotion with

What is Deluxe Chips planning in order to accommodate its market's changing tastes?

The perceived value of a product by consumers is an important consideration when pricing that product

Identify and describe the stages in the product life cycle.Provide an example of a product at each stage of the lifecycle.

Which of the promotion mix variables is best for promoting expensive products with specialized uses,such as houses?

The major variable of the marketing mix that uses marketing middlemen is

A light bulb used to provide light for workers on an assembly line would be classified as what type of product?

Most new product ideas are rejected during the business analysis phase.

If a cosmetics company is selling eye shadow priced at $11.99 rather than $12,it is using

Successful companies offer at least one dimension of value that surpasses all competitors in meeting customer expectations.

Which of the following is not a common pricing objective?

The financial value placed on an object involved in an exchange is

Which of the following is the most flexible variable in the marketing mix?

A product's profits peak and start to decline during which of the life cycle stages?

What are the different levels of market coverage intensity and for what products is each level best suited?

Distribution channels for consumer products and business products are the same.

When Snapple seeks to use viral ads on the Internet to introduce its new beverage to consumers before introducing it to supermarkets,it uses

If XYZ Company buys televisions from a manufacturer and then sells them to department stores,it is probably a

Most new product ideas are rejected during which stage because they seem inappropriate for the organization?

Industrial products such as lumber,cotton,and iron are classified as

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, entrepreneurship, and Franchising

The Nature of Management

Organization, teamwork, and Communication

Managing Service and Manufacturing Operations

Motivating the Workforce

Managing Human Resources

Customer-Driven Marketing

Digital Marketing and Social Networking

Accounting and Financial Statements

Money and the Financial System

Financial Management and Securities Markets

Filters