Question 1

Which of the following statements about the family life cycle is most accurate?

Accepted Answer

A) The majority of households today are composed of traditional families. 
B) Income and gender are two of the variables considered in the family life cycle. 
C) Young singles represent a target market for recreational travel, automobiles, and consumer electronics. 
D) Single divorcees are more likely to buy life insurance than any other group. 
E) The most financially secure group of any family life cycle stage is single parents with children. 
A) The majority of households today are composed of traditional families. 
B) Income and gender are two of the variables considered in the family life cycle. 
C) Young singles represent a target market for recreational travel, automobiles, and consumer electronics. 
D) Single divorcees are more likely to buy life insurance than any other group. 
E) The most financially secure group of any family life cycle stage is single parents with children.

Question 2

An apartment would be found in what level of the Maslow hierarchy of needs?

Accepted Answer

A) physiological 
B) self-actualization 
C) personal 
D) safety 
E) social 
A) physiological 
B) self-actualization 
C) personal 
D) safety 
E) social

Question 3

There are five stages in the consumer purchase decision process. The fifth stage is

Accepted Answer

A) information search. 
B) purchase decision. 
C) alternative evaluation. 
D) postpurchase behavior. 
E) problem recognition. 
A) information search. 
B) purchase decision. 
C) alternative evaluation. 
D) postpurchase behavior. 
E) problem recognition.

Question 4

Those needs that are basic to survival are which level in the Maslow hierarchy of needs?

Accepted Answer

A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization 
A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization

Question 5

Sensitivity to consumers' consumption or use experience, whether they are satisfied or dissatisfied, is extremely important in their

Accepted Answer

A) consideration set assessment. 
B) prepurchase behavior. 
C) evaluative criteria selection. 
D) value perceptions. 
E) information search. 
A) consideration set assessment. 
B) prepurchase behavior. 
C) evaluative criteria selection. 
D) value perceptions. 
E) information search.

Question 6

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision making.

Accepted Answer

A) limited problem solving 
B) extended problem solving 
C) situational problem solving 
D) rational problem solving 
E) routine problem solving 
A) limited problem solving 
B) extended problem solving 
C) situational problem solving 
D) rational problem solving 
E) routine problem solving

Question 7

The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to

Accepted Answer

A) consumer angst. 
B) cognitive dissonance. 
C) purchase anxiety. 
D) perceived risk. 
E) consumer cynicism. 
A) consumer angst. 
B) cognitive dissonance. 
C) purchase anxiety. 
D) perceived risk. 
E) consumer cynicism.

Question 8

Which of the following statements concerning evaluative criteria is most accurate?

Accepted Answer

A) If the alternatives in a consideration set do not meet the requirements of the evaluative criteria, the entire decision process is usually discontinued. 
B) Consumers often have several criteria for evaluating a single product. 
C) Evaluative criteria represent objective rather than subjective attributes. 
D) Evaluative criteria represent subjective rather than objective attributes. 
E) Ultimately, the most important evaluative criterion is price. 
A) If the alternatives in a consideration set do not meet the requirements of the evaluative criteria, the entire decision process is usually discontinued. 
B) Consumers often have several criteria for evaluating a single product. 
C) Evaluative criteria represent objective rather than subjective attributes. 
D) Evaluative criteria represent subjective rather than objective attributes. 
E) Ultimately, the most important evaluative criterion is price.

Question 9

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A) advertising. 
B) personal experience. 
C) Consumer Reports magazine. 
D) consumer programs on talk radio stations. 
E) friends and relatives. 
A) advertising. 
B) personal experience. 
C) Consumer Reports magazine. 
D) consumer programs on talk radio stations. 
E) friends and relatives.

Question 10

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Accepted Answer

The five stages in the purchase decision

Question 11

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

Accepted Answer

A) values. 
B) attitudes. 
C) beliefs. 
D) predispositions. 
E) opinions. 
A) values. 
B) attitudes. 
C) beliefs. 
D) predispositions. 
E) opinions.

Question 12

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Accepted Answer

A) information search 
B) purchase decision 
C) alternative evaluation 
D) postpurchase behavior 
E) problem recognition 
A) information search 
B) purchase decision 
C) alternative evaluation 
D) postpurchase behavior 
E) problem recognition

Question 13

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Accepted Answer

A) purchase decision 
B) alternative evaluation 
C) information search 
D) problem recognition 
E) postpurchase behavior 
A) purchase decision 
B) alternative evaluation 
C) information search 
D) problem recognition 
E) postpurchase behavior

Question 14

In the VALS framework, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called

Accepted Answer

A) an ideals-motivated group. 
B) a rewards- and-success-motivated group. 
C) a self-expression-motivated group. 
D) an achievement-motivated group. 
E) a high- and-low-resource group. 
A) an ideals-motivated group. 
B) a rewards- and-success-motivated group. 
C) a self-expression-motivated group. 
D) an achievement-motivated group. 
E) a high- and-low-resource group.

Question 15

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A) Assimilated Asian Americans have very different buying patterns from a typical U.S. consumer. 
B) The diversity of the Asian subculture is so great that generalizations about buying patterns of this group are difficult to make. 
C) The Asian American subculture is growing very slowly in the United States. 
D) Asian Americans are the least educated racial/ethnic subculture in the United States. 
E) Consumer research on Asian Americans suggests individuals and families divide into three groups-assimilated, nonassimilated, and recent immigrants. 
A) Assimilated Asian Americans have very different buying patterns from a typical U.S. consumer. 
B) The diversity of the Asian subculture is so great that generalizations about buying patterns of this group are difficult to make. 
C) The Asian American subculture is growing very slowly in the United States. 
D) Asian Americans are the least educated racial/ethnic subculture in the United States. 
E) Consumer research on Asian Americans suggests individuals and families divide into three groups-assimilated, nonassimilated, and recent immigrants.

Question 16

Women influence what percentage of new-car buying decisions?

Accepted Answer

A) 15 percent 
B) 20 percent 
C) 40 percent 
D) 60 percent 
E) 80 percent 
A) 15 percent 
B) 20 percent 
C) 40 percent 
D) 60 percent 
E) 80 percent

Question 17

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool.

Accepted Answer

A) Experiencers 
B) Believers 
C) Makers 
D) Achievers 
E) Thinkers 
A) Experiencers 
B) Believers 
C) Makers 
D) Achievers 
E) Thinkers

Question 18

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A) personal experience. 
B) salespeople. 
C) consumer programs on talk radio stations. 
D) friends and relatives. 
E) Consumer Reports magazine. 
A) personal experience. 
B) salespeople. 
C) consumer programs on talk radio stations. 
D) friends and relatives. 
E) Consumer Reports magazine.

Question 19

How might Ford Motor Co. apply the three methods of attitude change in its marketing activities?

Accepted Answer

There are three ways to change attitudes

Question 20

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Accepted Answer

A) ideals 
B) achievement 
C) self-expression 
D) rewards 
E) success 
A) ideals 
B) achievement 
C) self-expression 
D) rewards 
E) success

Exam 5: Understanding Consumer Behavior

Which of the following statements about the family life cycle is most accurate?

An apartment would be found in what level of the Maslow hierarchy of needs?

There are five stages in the consumer purchase decision process. The fifth stage is

Those needs that are basic to survival are which level in the Maslow hierarchy of needs?

Sensitivity to consumers' consumption or use experience, whether they are satisfied or dissatisfied, is extremely important in their

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision making.

The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to

Which of the following statements concerning evaluative criteria is most accurate?

An example of a marketer-dominated source of information consulted during an external search would include

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

In the VALS framework, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called

Which of the following statements about Asian American buying patterns is most accurate?

Women influence what percentage of new-car buying decisions?

An example of a marketer-dominated source of information consulted during an external search would include

How might Ford Motor Co. apply the three methods of attitude change in its marketing activities?

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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