Exam 18: Advertising Sales Promotion and Public Relations

All of the following are examples of posttests except

One of the advantages associated with television as an advertising medium is that it

What promotional tool is often used with consumers that consists of merchandise offered at a significant savings over its retail price and whose cost is covered if the consumer is charged?

Short-term price reductions commonly used to increase trial among potential customers or to retaliate against a competitor's actions are referred to as a

The well-known series of "Milk Life" ads are an example of which type of advertising?

There are five common approaches to posttests: aided recall, __________, attitude tests, inquiry tests, and sales tests.

An advertising agency that deals in creative work and is compensated by a contractual agreement for the services performed is referred to as

All of the following are shortcomings of advertising except

Orlando uses a wireless system to receive advertising for flat-screen monitors mounted in its buses. These ads are examples of

A pioneering (or informational) ad

Sales promotions where the consumer is offered the product free or at a greatly reduced price are referred to as

One advantage of using billboards as an advertising medium is

An ad for Citrucel fiber supplement claimed that in a blind taste test consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of __________ advertising.

Google's first search engine was called

When a company uses __________, it is using its own advertising staff to provide the advertising services needed by the company.

While not all advertising options are as expensive as the Super Bowl, most alternatives

Recent Bayer ads stating, "We cure more headaches than you think," are intended to inform consumers that the company produces many products in addition to aspirin. What type of ad is this?

Much of Google's success is based on the 10 guidelines of its corporate philosophy. Guideline 10 states, "__________ just isn't good enough."

While reading the newspaper, Belinda noticed an advertisement containing a coupon from Bayer that is redeemable only at Target stores. This ad is an example of

A recent study found that __________ percent of U.S. residents can be reached daily through outdoor advertising.