Exam 6: Business-Level Strategy and the Industry Environment

Today,just about everyone has a cell phone.However,Thomas did not own a cell phone until he took a job as a store manager where he was required to own a cell phone so that his employees may reach him in case of an emegency.Which of the following customer groups does Thomas belong to?

One strategy used to consolidate fragmented industries is

XYZ Technologies Inc.was one of the first companies to utilize inter-office e-mail.In 1995,before many other companies,managers at XYZ Technologies Inc.saw that e-mail could be used to communicate with employees.Managers at XYZ Technologies Inc.belong to the early majority group.

To compete in the fragmented restaurant industry,Red Lobster Corporation built and now operates hundreds of stores across the United States and Canada.Red Lobster is using which type of strategy?

In deciding on a strategy,a company in a declining industry must do all of the following except

Firms sometimes pursue a chaining strategy to

Successful companies in a mature industry are most interested in

At the growth stage of an industry,

Which of the following customer groups is not very price sensitive?

Most embryonic industries arise from

Factors leading to the slow growth of demand in embryonic industries include all of the following except the

A fragmented industry is composed of a large number of small and medium-sized companies.

A telecommunications firm is working on the next generation of switching equipment that allows calls to be digitally transmitted from sender to receiver.If the new product will be sold to existing customers,the firm is pursuing a strategy of

A fragmented industry is one composed of a

To be successful in a growth industry,it is important to remain focused on the needs of the early adopters of the new product.

Which of the following is not a characteristic of a fragmented industry?

The challenge in a fragmented industry is to figure out the best set of strategies to overcome a fragmented market so that the competitive advantages associated with pursuing one of the different business models can be realized.

The growth stage of a product's life cycle is the

John,a computer scientist,is willing to pay premium prices to be one of the first to have new versions of software packages.John is in the ____ customer group.

By their choices of competitive actions and decisions about product attributes,managers can speed up or slow down the rate of progress of an industry through the stages of the industry life cycle.