Exam 6: Business-Level Strategy and the Industry Environment

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A horizontal merger is a

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C

Franchising is a business-level strategy that allows companies to

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One characteristic of embryonic industries is poorly developed distribution channels.

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Mature industries are generally characterized by

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Which of the following strategies allows interdependent firms indirectly to coordinate their actions?

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Explain why a company in a fragmented industry would want to consolidate the industry.Discuss the strategies that they might use to do this.

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The early adopters refers to the customers who purchase a new technology or product only when it is clear it will be around for a long time.

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Companies in a weak competitive position in the growth stage of the industry life cycle can use a market concentration strategy to find a viable competitive position.

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By the shakeout stage of a product's life cycle,demand is

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The goal for companies in the growth stage of the industry life cycle is to maintain its relative competitive position in a rapidly expanding market.

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Imagine that a new product becomes available to the public tomorrow-a personal transportation device that can move individuals or cargo from place to place instantly (yes,just like Star Trek).Industries such as airlines,auto manufacturing,railroads,and delivery services would immediately enter a severe decline.What advice would you give the firms in those industries? What strategies should they pursue,and why?

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Broad cost leadership is the most appropriate generic strategy for a fragmented industry.

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A price-cutting strategy will keep out an entrant that plans to adopt a new production technology.

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A new product's relative advantage refers to the degree to which a new product is perceived as better at satisfying customer needs than the product that it supersedes.

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Consumer demand for products of an embryonic industry is

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In embryonic industries,customer demand is typically

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Because franchisees essentially own their own businesses,they are less motivated to make the companywide business model work and instead pursue strategies that they feel are appropriate for their unique circumstances.

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Which of the following best describes an industry that consists of many small firms?

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Alyse is a manager at Across-the-Nation Railroads,a company that wishes to exit a declining industy and optimize cash flow in the process.Alyse and other managers should utilize a harvest strategy.

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Development of a mass market is the stimulus for an industry to change from growth to embryonic.

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