Question 1

The "late majority" are typically reached through specialized distribution channels,and products are often sold by word of mouth.

Accepted Answer

A) True 
 B)False

Question 2

Competitive intensity in a declining industry is greatest when

Accepted Answer

A)  the industry is declining slowly instead of rapidly. 
B)  the product is easy to differentiate. 
C)  exit barriers are high. 
D)  entry barriers are high. 
E)  technology is stable. 
A)  the industry is declining slowly instead of rapidly. 
B)  the product is easy to differentiate. 
C)  exit barriers are high. 
D)  entry barriers are high. 
E)  technology is stable.

Question 3

Which of the following factors that affect market growth rates refers to the degree to which a new product is perceived as better at satisfying customer needs than the product it supersedes?

Accepted Answer

A)  Complexity 
B)  Relative advantage 
C)  Compatibility 
D)  Trialability 
E)  Observability 
A)  Complexity 
B)  Relative advantage 
C)  Compatibility 
D)  Trialability 
E)  Observability

Question 4

Some researchers claim that the spread of new products is similar to a viral infection,suggesting that

Accepted Answer

A)  products that are too new can hurt you. 
B)  new products change and mutate as rapidly as a virus does. 
C)  only high-technology products can stop the diffusion. 
D)  lead adopters become "infected" or enthused with the new product and subsequently infect others by telling them about it. 
E)  medical professionals are the first to hear of most new technologies. 
A)  products that are too new can hurt you. 
B)  new products change and mutate as rapidly as a virus does. 
C)  only high-technology products can stop the diffusion. 
D)  lead adopters become "infected" or enthused with the new product and subsequently infect others by telling them about it. 
E)  medical professionals are the first to hear of most new technologies.

Question 5

Consider the following statement: "A firm competing in an embryonic industry cannot afford to lose its few customers,and so it should do everything it can to satisfy the needs of innovators." Do you agree or disagree,and why?

Accepted Answer

Students should disagree with this state

Question 6

Product proliferation occurs in which stage of the product life cycle?

Accepted Answer

A)  Embryonic 
B)  Growth 
C)  Shakeout 
D)  Maintenance 
E)  Maturity 
A)  Embryonic 
B)  Growth 
C)  Shakeout 
D)  Maintenance 
E)  Maturity

Question 7

In his book Crossing the Chasm,Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages.What groups does Moore identify and what must companies do if they are to successfully cross the chasm?

Accepted Answer

Moore's thesis is that different groups

Question 8

Which of the following is not a characteristic of fragmented industries?

Accepted Answer

A)  A large number of small competitors 
B)  Low economies of scale 
C)  Many custom-made or specialty firms 
D)  High barriers to entry 
E)  Low consolidation 
A)  A large number of small competitors 
B)  Low economies of scale 
C)  Many custom-made or specialty firms 
D)  High barriers to entry 
E)  Low consolidation

Question 9

Barnes & Noble owns thousands of retail outlets and is pursuing a strategy called franchising.

Accepted Answer

A) True 
 B)False

Question 10

What advice would you give to a manager of a business in a fragmented industry about how to successfully compete? About how to achieve industry consolidation?

Accepted Answer

Students should recognize that a generic

Question 11

As the supermarket industry began to grow with the opening hundreds of new stores,supermarkets were able to

Accepted Answer

A)  capture economies of scale not previously available. 
B)  monopolize new markets. 
C)  increase costs and reduce profitability. 
D)  buy from vendors in smaller quantities. 
E)  all of these. 
A)  capture economies of scale not previously available. 
B)  monopolize new markets. 
C)  increase costs and reduce profitability. 
D)  buy from vendors in smaller quantities. 
E)  all of these.

Question 12

Both innovators and early adopters enter the market while the industry is in its embryonic stage.

Accepted Answer

A) True 
 B)False

Question 13

In a harvest strategy,a company

Accepted Answer

A)  increases its investment in a business. 
B)  decreases its investment in a business. 
C)  enhances the assets it uses in a business. 
D)  expands the number of stores or properties. 
E)  all of these. 
A)  increases its investment in a business. 
B)  decreases its investment in a business. 
C)  enhances the assets it uses in a business. 
D)  expands the number of stores or properties. 
E)  all of these.

Question 14

Which of the following strategies helps companies with high cost structures,allowing them to survive without having to implement strategies to become more productive and efficient?

Accepted Answer

A)  Price signaling 
B)  Nonprice competition 
C)  Capacity control 
D)  Market development 
E)  Price leadership 
A)  Price signaling 
B)  Nonprice competition 
C)  Capacity control 
D)  Market development 
E)  Price leadership

Question 15

In the embryonic stage of the industry life cycle,a company's investment needs are low because the market is generally quite small.

Accepted Answer

A) True 
 B)False

Question 16

Market development strategy involves finding new market segments for a company's products.

Accepted Answer

A) True 
 B)False

Question 17

Music CDs and newspaper sales have been falling as users turn to the Internet for their music and news.Which of the following is NOT a strategy for companies in these declining industries?

Accepted Answer

A)  Leadership 
B)  Chaining 
C)  Niche 
D)  Divestment 
E)  Harvest 
A)  Leadership 
B)  Chaining 
C)  Niche 
D)  Divestment 
E)  Harvest

Question 18

The shakeout strategy of share-increasing is put in place by allocating resources to attract customers from weak companies exiting the market.

Accepted Answer

A) True 
 B)False

Question 19

Product proliferation refers to the strategy of filling the niches by catering to the needs of customers in all market segments.

Accepted Answer

A) True 
 B)False

Question 20

Reaching the early majority requires successful niche marketing and narrow market segmentation.

Accepted Answer

A) True 
 B)False

The "late majority" are typically reached through specialized distribution channels,and products are often sold by word of mouth.

Competitive intensity in a declining industry is greatest when

Which of the following factors that affect market growth rates refers to the degree to which a new product is perceived as better at satisfying customer needs than the product it supersedes?

Some researchers claim that the spread of new products is similar to a viral infection,suggesting that

Consider the following statement: "A firm competing in an embryonic industry cannot afford to lose its few customers,and so it should do everything it can to satisfy the needs of innovators." Do you agree or disagree,and why?

Product proliferation occurs in which stage of the product life cycle?

In his book Crossing the Chasm,Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages.What groups does Moore identify and what must companies do if they are to successfully cross the chasm?

Which of the following is not a characteristic of fragmented industries?

Barnes & Noble owns thousands of retail outlets and is pursuing a strategy called franchising.

What advice would you give to a manager of a business in a fragmented industry about how to successfully compete? About how to achieve industry consolidation?

As the supermarket industry began to grow with the opening hundreds of new stores,supermarkets were able to

Both innovators and early adopters enter the market while the industry is in its embryonic stage.

In a harvest strategy,a company

Which of the following strategies helps companies with high cost structures,allowing them to survive without having to implement strategies to become more productive and efficient?

In the embryonic stage of the industry life cycle,a company's investment needs are low because the market is generally quite small.

Market development strategy involves finding new market segments for a company's products.

Music CDs and newspaper sales have been falling as users turn to the Internet for their music and news.Which of the following is NOT a strategy for companies in these declining industries?

The shakeout strategy of share-increasing is put in place by allocating resources to attract customers from weak companies exiting the market.

Product proliferation refers to the strategy of filling the niches by catering to the needs of customers in all market segments.

Reaching the early majority requires successful niche marketing and narrow market segmentation.

Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage

External Analysis: The Identification of Opportunities and Threats

Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability

Building Competitive Advantage Through Functional-Level Strategy

Building Competitive Advantage Through Business-Level Strategy

Strategy and Technology

Strategy in the Global Environment

Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

Corporate-Level Strategy: Related and Unrelated Diversification

Corporate Performance, Governance, and Business Ethics

Implementing Strategy in Companies That Compete in a Single Industry

Implementing Strategy in Companies That Compete Across Industries and Countries

Filters

Exam 6: Business-Level Strategy and the Industry Environment

The "late majority" are typically reached through specialized distribution channels,and products are often sold by word of mouth.

Competitive intensity in a declining industry is greatest when

Which of the following factors that affect market growth rates refers to the degree to which a new product is perceived as better at satisfying customer needs than the product it supersedes?

Some researchers claim that the spread of new products is similar to a viral infection,suggesting that

Consider the following statement: "A firm competing in an embryonic industry cannot afford to lose its few customers,and so it should do everything it can to satisfy the needs of innovators." Do you agree or disagree,and why?

Product proliferation occurs in which stage of the product life cycle?

In his book Crossing the Chasm,Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages.What groups does Moore identify and what must companies do if they are to successfully cross the chasm?

Which of the following is not a characteristic of fragmented industries?

Barnes & Noble owns thousands of retail outlets and is pursuing a strategy called franchising.

What advice would you give to a manager of a business in a fragmented industry about how to successfully compete? About how to achieve industry consolidation?

As the supermarket industry began to grow with the opening hundreds of new stores,supermarkets were able to

Both innovators and early adopters enter the market while the industry is in its embryonic stage.

In a harvest strategy,a company

Which of the following strategies helps companies with high cost structures,allowing them to survive without having to implement strategies to become more productive and efficient?

In the embryonic stage of the industry life cycle,a company's investment needs are low because the market is generally quite small.

Market development strategy involves finding new market segments for a company's products.

Music CDs and newspaper sales have been falling as users turn to the Internet for their music and news.Which of the following is NOT a strategy for companies in these declining industries?

The shakeout strategy of share-increasing is put in place by allocating resources to attract customers from weak companies exiting the market.

Product proliferation refers to the strategy of filling the niches by catering to the needs of customers in all market segments.

Reaching the early majority requires successful niche marketing and narrow market segmentation.

Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage

External Analysis: The Identification of Opportunities and Threats

Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability

Building Competitive Advantage Through Functional-Level Strategy

Building Competitive Advantage Through Business-Level Strategy

Strategy and Technology

Strategy in the Global Environment

Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

Corporate-Level Strategy: Related and Unrelated Diversification

Corporate Performance, Governance, and Business Ethics

Implementing Strategy in Companies That Compete in a Single Industry

Implementing Strategy in Companies That Compete Across Industries and Countries

Filters