Exam 6: Sales Knowledge: Customers, Products, technologies

A car salesperson was selling a used car to Larry Travis when Larry said,"I really like this car,but I am not going to buy any car without knowing its history." The salesperson went to his computer,visited a Website called Car Fax and handed Travis a printout of the car's history.This incident best exemplifies how:

When communicating via e-mail messages,a salesperson should never:

What is sales training? How long is the training period for a typical salesperson?

Which of the following is an example of a consumer sales promotion?

An advertisement in a local newspaper for a locally-owned shoe store is an example of _____ advertising.

Personal computers improve the number and quality of sales calls.

Companies advertise their products for all of the following reasons EXCEPT to:

One of the reasons companies advertise is because they hope to reduce cognitive dissonance over a purchase.

A personal digital assistant (PDA)is a worldwide radio-navigation system formed from a constellation of satellites circling the earth and their ground stations.

A salesperson would most likely use an iPod to:

The Internet is best described as a:

Which of the following provides a list of all the customers a salesperson meets in the course of conducting business?

Which of the following is an appropriate guideline to follow when communicating with a cell phone?

To reduce the amount of time that must be devoted to sales training,modern companies do not teach their salespeople about the company's history.

Briefly distinguish between the Internet and the World Wide Web.

If one case of Winston brand chocolate molds costs $10.00,but a single order for 10 cases costs a total of $94.00,it is most accurate to say that:

How can a geographic information system make a salesperson more efficient?

Which term refers to the value or worth of a product that attracts the buyer to exchange money or something of value for the product?

An advertisement for Carr Cabinet Doors that is directed to people in the woodworking industry ran in a publication called Custom Woodworking Business.The ad explained why Carr Cabinet Doors were the perfect finishing touch for any kind of cabinets.This manufacturer used _____ advertising to reach potential users of its doors.

According to the Golden Rule of Personal Selling,most customers do not care how much a salesperson knows about a product until the salesperson shows honesty and caring.