Question 1

Trends often provide one of the greatest opportunities for starting a new venture.

Accepted Answer

A) True 
 B)False

Question 2

The focus group is an excellent method for initially screening ideas and concepts.

Accepted Answer

A) True 
 B)False

Question 3

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers?

Accepted Answer

A) Idea stage 
B) Concept stage 
C) Product development stage 
D) Commercialization stage 
A) Idea stage 
B) Concept stage 
C) Product development stage 
D) Commercialization stage

Question 4

The product life cycle consists of five main stages.

Accepted Answer

A) True 
 B)False

Question 5

Probably the most well-known and widely used technique for creative problem solving is:

Accepted Answer

A) brainstorming. 
B) focus groups. 
C) forced relationships. 
D) scientific methoD. 
A) brainstorming. 
B) focus groups. 
C) forced relationships. 
D) scientific methoD.

Question 6

Trends for the next decade include all of the following except:

Accepted Answer

A) Green products 
B) New age music 
C) Clean energy 
D) Health Maintenance 
A) Green products 
B) New age music 
C) Clean energy 
D) Health Maintenance

Question 7

Creativity declines with

Accepted Answer

A) training and tradition. 
B) education and work experience. 
C) age,education and lack of use. 
D) mental health and work experience. 
A) training and tradition. 
B) education and work experience. 
C) age,education and lack of use. 
D) mental health and work experience.

Question 8

Focus groups consist of 15 to 25 participants who are asked specific objective functions.

Accepted Answer

A) True 
 B)False

Question 9

Like the focus group,problem inventory analysis focuses on specific problems in a general product category.

Accepted Answer

A) True 
 B)False

Question 10

When evaluating new product development,the criteria should be exclusive and subjective.

Accepted Answer

A) True 
 B)False

Question 11

Using the big-dream approach,a new idea is developed through a list of related issues or suggestions.

Accepted Answer

A) True 
 B)False

Question 12

Elon Musk is also called as the Iron Man Entrepreneur.

Accepted Answer

A) True 
 B)False

Question 13

What type of innovation is illustrated by the ideas of the airplane and penicillin?

Accepted Answer

A) ordinary innovation 
B) continuous innovation 
C) technological innovation 
D) breakthrough innovation 
A) ordinary innovation 
B) continuous innovation 
C) technological innovation 
D) breakthrough innovation

Question 14

This problem-solving method involves developing new ideas by thinking without constraints.

Accepted Answer

A) Value analysis 
B) Attribute listing 
C) Big-dream approach 
D) Brainwriting 
A) Value analysis 
B) Attribute listing 
C) Big-dream approach 
D) Brainwriting

Question 15

Members of the distribution channel are usually good sources of ideas for new products.

Accepted Answer

A) True 
 B)False

Question 16

Brainstorming groups should:

Accepted Answer

A) contain an expert in the field to be discussed. 
B) be serious and work-oriented. 
C) try to generate as many ideas as possible. 
D) encourage criticism of ideas from other participants in the group. 
A) contain an expert in the field to be discussed. 
B) be serious and work-oriented. 
C) try to generate as many ideas as possible. 
D) encourage criticism of ideas from other participants in the group.

Trends often provide one of the greatest opportunities for starting a new venture.

The focus group is an excellent method for initially screening ideas and concepts.

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers?

The product life cycle consists of five main stages.

Probably the most well-known and widely used technique for creative problem solving is:

Trends for the next decade include all of the following except:

Creativity declines with

Focus groups consist of 15 to 25 participants who are asked specific objective functions.

Like the focus group,problem inventory analysis focuses on specific problems in a general product category.

When evaluating new product development,the criteria should be exclusive and subjective.

Using the big-dream approach,a new idea is developed through a list of related issues or suggestions.

Elon Musk is also called as the Iron Man Entrepreneur.

What type of innovation is illustrated by the ideas of the airplane and penicillin?

This problem-solving method involves developing new ideas by thinking without constraints.

Members of the distribution channel are usually good sources of ideas for new products.

Brainstorming groups should:

Entrepreneurship and the Entrepreneurial Mind-Set

Entrepreneurial Intentions and Corporate Entrepreneurship

Entrepreneurial Strategy: Generating and Exploiting New Entries

Identifying and Analyzing Domestic and International Opportunities

Intellectual Property and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Marketing Plan

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, Venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters

Exam 4: Creativity and the Business Idea

Trends often provide one of the greatest opportunities for starting a new venture.

The focus group is an excellent method for initially screening ideas and concepts.

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers?

The product life cycle consists of five main stages.

Probably the most well-known and widely used technique for creative problem solving is:

Trends for the next decade include all of the following except:

Creativity declines with

Focus groups consist of 15 to 25 participants who are asked specific objective functions.

Like the focus group,problem inventory analysis focuses on specific problems in a general product category.

When evaluating new product development,the criteria should be exclusive and subjective.

Using the big-dream approach,a new idea is developed through a list of related issues or suggestions.

Elon Musk is also called as the Iron Man Entrepreneur.

What type of innovation is illustrated by the ideas of the airplane and penicillin?

This problem-solving method involves developing new ideas by thinking without constraints.

Members of the distribution channel are usually good sources of ideas for new products.

Brainstorming groups should:

Entrepreneurship and the Entrepreneurial Mind-Set

Entrepreneurial Intentions and Corporate Entrepreneurship

Entrepreneurial Strategy: Generating and Exploiting New Entries

Identifying and Analyzing Domestic and International Opportunities

Intellectual Property and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Marketing Plan

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, Venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters