Exam 4: Creativity and the Business Idea

The Gordon method,like most other methods,begins with group members not knowing the exact nature of the problem.

An online company's front-end operations involve integration of customer orders with distribution channels.

Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?

In the product development stage,consumer reaction to the physical product/service is determined.

Which of the following is defined as having some disruptive influence on established consumption patterns?

When a firm classifies a new product the two key factors used are market and technology newness.

Parameter analysis consists of two main aspects which are:

In the concept stage,the refined idea is tested to determine consumer acceptance.

How many stages are in the product planning and development process?

New products may be classified from the viewpoint of either the consumer or the firm.

The product Spanx is an example of an ordinary innovation.

Brainstorming is an unstructured process used for generating possible ideas about a problem within a limited time frame through the spontaneous contributions of participants.

_____ is not desirable when brainstorming is in process.

Which of the following creative methods involves having participants write down their ideas several times a day?

Nanotechnology would be classified as a breakthrough technology.

Reverse brainstorming is much like brainstorming except that:

List,in order,the stages of the product planning and development process.

The opportunity recognition process contains all of the following except:

In what stage would you use the systematic market evaluation checklist?

Only the test marketing phase of product planning provides actual sales results to judge the product's customer appeal.