Question 1

Which of the following is most likely to be a logical starting point in identifying the marketing problem?

Accepted Answer

A)  Ascertaining the budget and logistical limits that the problem warrants 
B)  Determining the computational scope of the problem 
C)  Evaluating the firm's target market and marketing mix elements 
D)  Simulating a market research based on formulated hypotheses 
A)  Ascertaining the budget and logistical limits that the problem warrants 
B)  Determining the computational scope of the problem 
C)  Evaluating the firm's target market and marketing mix elements 
D)  Simulating a market research based on formulated hypotheses

Question 2

List the benefits and limitations of qualitative sales forecasting methods.

Accepted Answer

The answer of List the benefits and limitations of qualitative...

Question 3

A(n)_____ is a probability sample in which researchers select a sample of subgroups from which they draw respondents.

Accepted Answer

A) mall intercepts 
B) exploratory research 
C) secondary data 
D) primary data 
E) sampling
F)hypothesis
G)simple random sample
H)interpretative research
I)focus group
J)marketing decision support system
K)sales forecast
L)jury of executive opinion
M)Delphi technique
N)marketing research
O)trend analysis
P)exponential smoothing
Q)cluster sample
R)data mining
S)convenience sample
T)controlled experiment 
A) mall intercepts 
B) exploratory research 
C) secondary data 
D) primary data 
E) sampling
F)hypothesis
G)simple random sample
H)interpretative research
I)focus group
J)marketing decision support system
K)sales forecast
L)jury of executive opinion
M)Delphi technique
N)marketing research
O)trend analysis
P)exponential smoothing
Q)cluster sample
R)data mining
S)convenience sample
T)controlled experiment

Question 4

Researchers usually spend less time and money in gathering primary data compared to secondary data.

Accepted Answer

A) True 
 B)False

Question 5

A convenience sample is also called an accidental sample as those included just happen to be in the place where the study is being conducted.

Accepted Answer

A) True 
 B)False

Question 6

A consumer products company is analyzing data collected and published by trade associations and general business magazines.This data is best referred to as _____ data.

Accepted Answer

A)  primary 
B)  private 
C)  internal 
D)  census 
A)  primary 
B)  private 
C)  internal 
D)  census

Question 7

What is test marketing? What are the challenges associated with test marketing new products?

Accepted Answer

Test marketing is a marketing research t

Question 8

Marketers can gain valuable insights by examining the dissatisfaction of the customers that leads to abandoning certain products for those offered by competitors.

Accepted Answer

A) True 
 B)False

Question 9

A research design is a master plan or model for conducting marketing research.

Accepted Answer

A) True 
 B)False

Question 10

Planners apply qualitative sales forecasting techniques when they want judgmental or subjective indicators.

Accepted Answer

A) True 
 B)False

Question 11

What is a quota sample? How is it different from a stratified sample?

Accepted Answer

A quota sample is a nonprobability sampl

Question 12

Observation alone cannot supply all the necessary information as it is difficult to get exact demographic information from observation.

Accepted Answer

A) True 
 B)False

Question 13

A(n)_____ is a nonprobability sample selected from among readily available respondents.

Accepted Answer

A) mall intercepts 
B) exploratory research 
C) secondary data 
D) primary data 
E) sampling
F)hypothesis
G)simple random sample
H)interpretative research
I)focus group
J)marketing decision support system
K)sales forecast
L)jury of executive opinion
M)Delphi technique
N)marketing research
O)trend analysis
P)exponential smoothing
Q)cluster sample
R)data mining
S)convenience sample
T)controlled experiment 
A) mall intercepts 
B) exploratory research 
C) secondary data 
D) primary data 
E) sampling
F)hypothesis
G)simple random sample
H)interpretative research
I)focus group
J)marketing decision support system
K)sales forecast
L)jury of executive opinion
M)Delphi technique
N)marketing research
O)trend analysis
P)exponential smoothing
Q)cluster sample
R)data mining
S)convenience sample
T)controlled experiment

Question 14

The information gathered by an outside marketing research firm is often more thorough and accurate than that collected by in-house staff.

Accepted Answer

A) True 
 B)False

Question 15

In a stratified sample,each selected subgroup is relatively homogeneous for a certain characteristic.

Accepted Answer

A) True 
 B)False

Question 16

Describe the three types of marketing research companies.Give examples.

Accepted Answer

The three types of marketing research co

Question 17

The data obtained from government records and industry publications can be classified as external data.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following terms refers to the process of collecting and using information for marketing decision making?

Accepted Answer

A)  Market engineering 
B)  Marketing research 
C)  Market capitalization 
D)  Marketing sampling 
A)  Market engineering 
B)  Marketing research 
C)  Market capitalization 
D)  Marketing sampling

Question 19

In a cluster sample,each cluster reflects the diversity of the whole population sampled.

Accepted Answer

A) True 
 B)False

Question 20

A quota sample is a nonprobability sample divided to maintain the proportion of certain characteristics among different segments or groups seen in the population as a whole.

Accepted Answer

A) True 
 B)False

Exam 10: Marketing Research and Sales Forecasting

Which of the following is most likely to be a logical starting point in identifying the marketing problem?

List the benefits and limitations of qualitative sales forecasting methods.

A(n)_____ is a probability sample in which researchers select a sample of subgroups from which they draw respondents.

Researchers usually spend less time and money in gathering primary data compared to secondary data.

A convenience sample is also called an accidental sample as those included just happen to be in the place where the study is being conducted.

A consumer products company is analyzing data collected and published by trade associations and general business magazines.This data is best referred to as _____ data.

What is test marketing? What are the challenges associated with test marketing new products?

Marketers can gain valuable insights by examining the dissatisfaction of the customers that leads to abandoning certain products for those offered by competitors.

A research design is a master plan or model for conducting marketing research.

Planners apply qualitative sales forecasting techniques when they want judgmental or subjective indicators.

What is a quota sample? How is it different from a stratified sample?

Observation alone cannot supply all the necessary information as it is difficult to get exact demographic information from observation.

A(n)_____ is a nonprobability sample selected from among readily available respondents.

The information gathered by an outside marketing research firm is often more thorough and accurate than that collected by in-house staff.

In a stratified sample,each selected subgroup is relatively homogeneous for a certain characteristic.

Describe the three types of marketing research companies.Give examples.

The data obtained from government records and industry publications can be classified as external data.

Which of the following terms refers to the process of collecting and using information for marketing decision making?

In a cluster sample,each cluster reflects the diversity of the whole population sampled.

A quota sample is a nonprobability sample divided to maintain the proportion of certain characteristics among different segments or groups seen in the population as a whole.

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