Question 1

Individuals who aspire to become members of a certain group most often adopt its standards of behavior and values.

Accepted Answer

A) True 
 B)False

Question 2

What are subcultures? Why should marketers pay attention to subcultures?

Accepted Answer

Subcultures are groups with their own di

Question 3

Discuss the four components of self-concept and explain how marketers can utilize this information.

Accepted Answer

Self-concept is a person's multifaceted

Question 4

Purchases that have substantial social or economic consequences:

Accepted Answer

A)  usually require relatively less investment of time and effort. 
B)  represent routine purchases that pose little risk. 
C)  require independent decision making. 
D)  represent high-involvement purchase decisions. 
A)  usually require relatively less investment of time and effort. 
B)  represent routine purchases that pose little risk. 
C)  require independent decision making. 
D)  represent high-involvement purchase decisions.

Question 5

Describe the Asch phenomenon.Discuss the influence of reference groups on consumer behavior.

Accepted Answer

The Asch phenomenon describes the impact

Question 6

The situation in which a consumer makes a purchase by rapidly choosing a preferred brand is referred to as limited problem solving.

Accepted Answer

A) True 
 B)False

Question 7

In a marketing context,the immediate or expected change in consumer behavior that results from experience is called a _____.

Accepted Answer

A)  drive 
B)  script 
C)  perception 
D)  learning 
A)  drive 
B)  script 
C)  perception 
D)  learning

Question 8

Which of the following actions is shaped by the effective application of learning theory within the marketing strategy context?

Accepted Answer

A)  Repeat purchase behavior 
B)  Impulse buying behavior 
C)  Cognitive dissonance 
D)  Domino effect 
A)  Repeat purchase behavior 
B)  Impulse buying behavior 
C)  Cognitive dissonance 
D)  Domino effect

Question 9

Marketing to Asian American consumers is challenging as:

Accepted Answer

A)  they belong to multiple ethnic groups with their own language, religion, and value systems. 
B)  they have a high acculturation rate. 
C)  they are widely spread in different regions of the United States. 
D)  they have considerably less disposable income compared to other minority groups. 
A)  they belong to multiple ethnic groups with their own language, religion, and value systems. 
B)  they have a high acculturation rate. 
C)  they are widely spread in different regions of the United States. 
D)  they have considerably less disposable income compared to other minority groups.

Question 10

The basic core values of a culture are highly dynamic and flexible.

Accepted Answer

A) True 
 B)False

Question 11

Cynthia and William enter Franklin's Electronics to buy a television set.They had previously planned to replace their 10-year-old color set with a new model of the same brand but are surprised by the array of brands the store offers,each having a special feature.They decide to take their time and look at every type of TV Franklin's has to offer.Cynthia and William are exhibiting _____ response behavior.

Accepted Answer

A)  routinized 
B)  variety seeking 
C)  extended 
D)  limited 
A)  routinized 
B)  variety seeking 
C)  extended 
D)  limited

Question 12

Neuromarketing is defined as:

Accepted Answer

A)  using the Internet to view products on informational websites. 
B)  selling products solely through the brick and mortar stores. 
C)  eliciting emotions to motivate people toward a purchase. 
D)  using data analysis techniques to project consumption data. 
A)  using the Internet to view products on informational websites. 
B)  selling products solely through the brick and mortar stores. 
C)  eliciting emotions to motivate people toward a purchase. 
D)  using data analysis techniques to project consumption data.

Question 13

The process of applying a series of rewards and reinforcements to permit more complex consumer behavior to evolve is known as ____.

Accepted Answer

A)  scaling 
B)  screening 
C)  shaping 
D)  shadowing 
A)  scaling 
B)  screening 
C)  shaping 
D)  shadowing

Question 14

In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs?

Accepted Answer

A)  Search 
B)  Problem or opportunity recognition 
C)  Evaluation of alternatives 
D)  Postpurchase evaluation 
A)  Search 
B)  Problem or opportunity recognition 
C)  Evaluation of alternatives 
D)  Postpurchase evaluation

Question 15

According to Maslow,_____ needs concern essential requirements for survival such as food,water,shelter,and clothing.

Accepted Answer

A)  self-actualization 
B)  esteem 
C)  physiological 
D)  belongingness 
A)  self-actualization 
B)  esteem 
C)  physiological 
D)  belongingness

Question 16

Advertisements that utilize closure have a good chance of catching the attention of consumers as they try to complete the advertising message with a limited amount of stimuli.

Accepted Answer

A) True 
 B)False

Question 17

Purchasing music from the Apple iTunes website is considered a high-involvement purchase decision because music is a unique personal choice.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following products is aimed at satisfying the esteem needs of people?

Accepted Answer

A)  Basic goods 
B)  Cleaning products 
C)  Auto safety features 
D)  Luxury watch 
A)  Basic goods 
B)  Cleaning products 
C)  Auto safety features 
D)  Luxury watch

Question 19

Repurchasing the same brand of detergent during each trip to the grocery store is an example of limited problem-solving behavior by a consumer.

Accepted Answer

A) True 
 B)False

Question 20

Opinion leaders are the first consumers to try new products and then share their experience by word of mouth.

Accepted Answer

A) True 
 B)False

Exam 6: Consumer Behavior

Individuals who aspire to become members of a certain group most often adopt its standards of behavior and values.

What are subcultures? Why should marketers pay attention to subcultures?

Discuss the four components of self-concept and explain how marketers can utilize this information.

Purchases that have substantial social or economic consequences:

Describe the Asch phenomenon.Discuss the influence of reference groups on consumer behavior.

The situation in which a consumer makes a purchase by rapidly choosing a preferred brand is referred to as limited problem solving.

In a marketing context,the immediate or expected change in consumer behavior that results from experience is called a _____.

Which of the following actions is shaped by the effective application of learning theory within the marketing strategy context?

Marketing to Asian American consumers is challenging as:

The basic core values of a culture are highly dynamic and flexible.

Neuromarketing is defined as:

The process of applying a series of rewards and reinforcements to permit more complex consumer behavior to evolve is known as ____.

In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs?

According to Maslow,_____ needs concern essential requirements for survival such as food,water,shelter,and clothing.

Advertisements that utilize closure have a good chance of catching the attention of consumers as they try to complete the advertising message with a limited amount of stimuli.

Purchasing music from the Apple iTunes website is considered a high-involvement purchase decision because music is a unique personal choice.

Which of the following products is aimed at satisfying the esteem needs of people?

Repurchasing the same brand of detergent during each trip to the grocery store is an example of limited problem-solving behavior by a consumer.

Opinion leaders are the first consumers to try new products and then share their experience by word of mouth.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

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Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

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Your Career in Marketing

Developing an Effective Marketing Plan

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