Exam 3: Consumer Learning Starts Here: Perception

Which of the following statements is true of the mere exposure effect?

Which of the following terms refers to the interpretation or understanding that a consumer develops about an attended stimulus?

Which of the following refers to the removal of bad stimuli as a way of encouraging behavior?

WARNING LABELS SCENARIO Cigarette packages and advertisements have included warning labels for several years, but the Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) signed into law in 2009 required that stronger and more graphic health warnings appear on cigarette packages by 2012. In 2011, the Food and Drug Administration proposed nine new textual warning statements that were much stronger than previous warning statements. The new warning statements included statements such as "Cigarettes are addictive," "Cigarettes cause cancer," and "Tobacco smoke may harm your children." These statements were to be accompanied by color graphics depicting the negative health effects of smoking. Some of the proposed graphics included a picture of diseased lungs, a man smoking with smoke coming out of a hole in his throat, rotted teeth and mouth cancer, a mother blowing smoke in her baby's face, and dead and dying people. The Tobacco Control Act dictated the placement of these statements and graphics on packages and advertisements, taking up at least 50 percent of the front of the package and at least 20 percent of the advertisement. Research reveals that the best way to quit is the reduce the intake of tobacco in small increments over time rather than an attempt to quit it altogether. -Refer to Warning Labels Scenario.Many smokers will read the labels on the packs and process the image in the warning,but this will not bring about a change in behavior as they don't believe that will happen to them personally.This is an example of _____.

Marketers need to know how consumers will react to unknown words when creating the name for a new product or new company.

Compare and contrast implicit and explicit memory with an example of each.

_____ often take the form of some type of reward.

Explicit memory becomes stronger the more distracted one is from attending to the stimulus.

Subliminal processing refers to the way in which consumers can be influenced without their brains sensing exposure to any kind of stimuli.

Comprehension refers to a consumer's awareness and interpretation of reality.

The term "anthropomorphism" refers to a design that gives human like characteristics to inanimate objects.

Advertisements that feature special promotions,such as buy-one-get-one-free offers,represent a marketing strategy that makes use of _____ because these advertisements essentially signal that customers will get value in some form of a reward when they perform a specific purchasing activity.

Natalie was trying to house train her new puppy,Beaux.Every time he "did his business" outside,she praised him for being a good dog and gave him a treat.Beaux eventually learned the behavior Natalie desired and was soon able to alert her every time he wanted to relieve himself.This type of learning is referred to as _____.

The JMD (just meaningful difference)represents the smallest amount of change in a stimulus that would influence consumer consumption and choice.