Exam 3: Consumer Learning Starts Here: Perception

Research examining subliminal processing suggests that subliminal persuasion is a very effective marketing tool.

IKEA is a large retail store that offers an endless list of products.Every time Richard goes to IKEA,he makes a note of the things he needs and avoids wasting time exploring the other products on display at the store.Which of the following processes is exemplified by Richard's act of filtering out products he does not need?

Which of the following reactions occurs when a stimulus has characteristics such that individuals readily recognize it as an example of a specific category?

Perception refers to a change in behavior resulting from the interaction between a person and a stimulus.

The strength of a(n)_____ stimulus is lower than the absolute threshold of perception.

Hans searched the Internet,talked to friends,and visited several stores when deciding on a new cell phone.This indicates that Hans was engaged in preattentive learning.

Which of the following terms refers to the way in which the human brain senses low-strength stimuli,that is,stimuli that occur below the level of conscious awareness?

The perceptual process ends with a reaction.

Attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____ attention.

_____ refers to a design that gives human like characteristics to inanimate objects.

Accommodation occurs when a consumer easily recognizes a round,red fruit as an apple.

The JND (just noticeable difference)represents how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same.

The first step in the perceptual process is called _____ and refers to the process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses.

Implicit memory creates _____ effects,which is learning that is developed in the absence of attention.

Branded products placed conspicuously in movies or television shows can result in implicit memory formation.

Explicit memory creates preattentive effects.

Negative reinforcement refers to the removal of bad stimuli as a way of encouraging behavior.

The mere exposure effect works best when the consumer is distracted from processing the focal stimulus.

Explain the concept of just meaningful difference (JMD).Describe with an example,how marketers can use it to influence consumers?

Richard was crossing the road while looking at his phone which was ringing.Suddenly he was startled by a bike running straight into him.In a bid to avoid the bike,he tripped and his right knee was badly scratched.Which of the following reflexes is most likely to account for Richard's diversion of attention from his phone to the bike?