Exam 13: Proposals, Business Plans, and Formal Business Reports

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The ____________________ analysis section of a business plan should discuss market characteristics, trends, projected growth, customer behavior, complementary products and services, and barriers to entry.

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Most proposals begin by briefly explaining the reasons for the proposal and by highlighting the writer's qualifications.

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Lydia's report contains sensitive topics that may upset her readers.What type of heading should she use in her formal business report?

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In the introduction section of a proposal, which of the following would be the best way to persuade the receiver to read the rest of the proposal?

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Assume that a colleague has approached you for help as she prepares a formal business report.She knows that you're taking a business communications course and wants to take advantage of your expertise.Based on the material covered in your textbook, what five writing tips would you give your colleague? Be sure to explain each tip.

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Which section of a proposal typically identifies the problem and discusses the goals or purposes of the project?

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The staffing section of an informal proposal may

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In a business plan, highlight your ____________________ statement, which should describe your business and explain the reasons it will succeed.

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Formal business reports are similar to formal proposals in that they both make offers.

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The ____________________ section of a formal business report makes precise suggestions for actions to solve the report problem.

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Omit a mission statement from a business plan because investors won't expect you to have one until you actually start your business.

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The company ____________________ section of a business plan should identify the form of your business and its business type.

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What is the most accurate statement about the title page of a formal report?

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The part of a formal report that highlights the important points for people who may not have time to read the entire report is the

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In the operations and ____________________ section of a business plan, explain specifically how you will run your business, including location, equipment, personnel, and management.

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When firms know exactly what they want, they prepare a(n)____________________ for proposal specifying their requirements.

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As long as you have at least one table or figure in your proposal, a list of figures is required.

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The section of a formal business report that makes precise suggestions for actions to solve the report problem is the

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Describe what a formal business report is and explain how it differs from a formal proposal.Then give an original example of when each would be written.

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Tom is writing a solicited proposal in response to an RFP and is working on the background section.What is his goal in this section?

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