Question 1

Advertising reaches us through a channel of communication referred to as a:

Accepted Answer

A)  feedback. 
B)  medium. 
C)  public service message. 
D)  distribution channel. 
E)  noise. 
A)  feedback. 
B)  medium. 
C)  public service message. 
D)  distribution channel. 
E)  noise.

Question 2

A real or an imaginary character,within the text of the ad,who lends some voice or tone to the ad is referred to as persona.

Accepted Answer

A) True 
 B)False

Question 3

Advertising reaches us through a channel of communication referred to as a medium.

Accepted Answer

A) True 
 B)False

Question 4

Companies that do not compete on price typically use image advertising to create a particular perception of the company or personality for the brand.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following organizations is most likely to use PSA?

Accepted Answer

A)  Save our world 
B)  The Home Depot 
C)  Purina dog chow 
D)  FedEx 
E)  State Farm insurance 
A)  Save our world 
B)  The Home Depot 
C)  Purina dog chow 
D)  FedEx 
E)  State Farm insurance

Question 6

Because advertising is typically directed to groups of people rather than to individuals,advertising is referred to as:

Accepted Answer

A)  a non-persuasive communication. 
B)  a network medium. 
C)  a general medium. 
D)  non-directed communication. 
E)  mass communication. 
A)  a non-persuasive communication. 
B)  a network medium. 
C)  a general medium. 
D)  non-directed communication. 
E)  mass communication.

Question 7

What is the primary role of marketing in a business?

Accepted Answer

The primary role of

Question 8

Which of the following is the best example of a good?

Accepted Answer

A)  Math tutoring 
B)  A car wash 
C)  Greeting cards 
D)  An accountant's tax preparation business 
E)  A dry cleaner's spot removal certification guarantee 
A)  Math tutoring 
B)  A car wash 
C)  Greeting cards 
D)  An accountant's tax preparation business 
E)  A dry cleaner's spot removal certification guarantee

Question 9

The objectives of awareness advertising are to create an image for a product and to position it competitively with the goal of getting readers or viewers to select the brand the next time they shop.

Accepted Answer

A) True 
 B)False

Question 10

The source is the manufacturer of the product.

Accepted Answer

A) True 
 B)False

Question 11

In 2005,singer Enrique Iglesias signed a multi-year deal as spokesperson for a new fragrance.Iglesias will be part of the _____ dimension in ads for the new fragrance.

Accepted Answer

A)  message 
B)  channel 
C)  decoder 
D)  source 
E)  receiver 
A)  message 
B)  channel 
C)  decoder 
D)  source 
E)  receiver

Question 12

The three specialized types of business advertising are trade,professional,and retail.

Accepted Answer

A) True 
 B)False

Question 13

An advertisement by a dishwashing liquid that invites you to visit their Web site to learn how the product is being used to help our environment is an example of:

Accepted Answer

A)  awareness advertising. 
B)  product advertising. 
C)  nonproduct advertising. 
D)  noncommercial advertising. 
E)  action advertising. 
A)  awareness advertising. 
B)  product advertising. 
C)  nonproduct advertising. 
D)  noncommercial advertising. 
E)  action advertising.

Question 14

Lee did not see the ad for the aquarium that was in Wednesday's local paper because he was much more interested in an article on classic car collectibles that was right next to the ad for the aquarium.In terms of the communication process,the classic car article served as _____ for the aquarium.

Accepted Answer

A)  noise 
B)  feedback 
C)  information overload 
D)  a source maze 
E)  a reception blocker 
A)  noise 
B)  feedback 
C)  information overload 
D)  a source maze 
E)  a reception blocker

Question 15

List the three specialized types of business advertising.

Accepted Answer

The three specialized types of

Question 16

What is a role of advertising in marketing?

Accepted Answer

A)  It includes developing products and pricing them strategically. 
B)  To inform, persuade, and remind groups of customers about the company's goods and services. 
C)  To deal directly with customers, face-to-face conveying information, giving demonstrations on high-ticket items such as real estate and furniture. 
D)  To make the product available through the distribution network. 
E)  To earn a profit for the firm by consummating the exchange of products or services with those customers who need or want them. 
A)  It includes developing products and pricing them strategically. 
B)  To inform, persuade, and remind groups of customers about the company's goods and services. 
C)  To deal directly with customers, face-to-face conveying information, giving demonstrations on high-ticket items such as real estate and furniture. 
D)  To make the product available through the distribution network. 
E)  To earn a profit for the firm by consummating the exchange of products or services with those customers who need or want them.

Question 17

Internet is an example of _____ media.

Accepted Answer

A)  interactive 
B)  print 
C)  nontraditional 
D)  broadcasting 
E)  addressable 
A)  interactive 
B)  print 
C)  nontraditional 
D)  broadcasting 
E)  addressable

Question 18

Companies use media advertising,also known as collateral materials,to communicate information about themselves and their brands.

Accepted Answer

A) True 
 B)False

Question 19

In the _____ advertising message,"I" tell a story about myself to "you," the imaginary audience eavesdropping on my personal experience.

Accepted Answer

A)  autobiographical 
B)  demographical 
C)  narrative 
D)  biographical 
E)  drama 
A)  autobiographical 
B)  demographical 
C)  narrative 
D)  biographical 
E)  drama

Question 20

Which element of the receiver dimension is equivalent to the receivers in oral communications?

Accepted Answer

The element of the receiver di

Advertising reaches us through a channel of communication referred to as a:

A real or an imaginary character,within the text of the ad,who lends some voice or tone to the ad is referred to as persona.

Advertising reaches us through a channel of communication referred to as a medium.

Companies that do not compete on price typically use image advertising to create a particular perception of the company or personality for the brand.

Which of the following organizations is most likely to use PSA?

Because advertising is typically directed to groups of people rather than to individuals,advertising is referred to as:

What is the primary role of marketing in a business?

Which of the following is the best example of a good?

The objectives of awareness advertising are to create an image for a product and to position it competitively with the goal of getting readers or viewers to select the brand the next time they shop.

The source is the manufacturer of the product.

In 2005,singer Enrique Iglesias signed a multi-year deal as spokesperson for a new fragrance.Iglesias will be part of the _____ dimension in ads for the new fragrance.

The three specialized types of business advertising are trade,professional,and retail.

An advertisement by a dishwashing liquid that invites you to visit their Web site to learn how the product is being used to help our environment is an example of:

Lee did not see the ad for the aquarium that was in Wednesday's local paper because he was much more interested in an article on classic car collectibles that was right next to the ad for the aquarium.In terms of the communication process,the classic car article served as _____ for the aquarium.

List the three specialized types of business advertising.

What is a role of advertising in marketing?

Internet is an example of _____ media.

Companies use media advertising,also known as collateral materials,to communicate information about themselves and their brands.

In the _____ advertising message,"I" tell a story about myself to "you," the imaginary audience eavesdropping on my personal experience.

Which element of the receiver dimension is equivalent to the receivers in oral communications?

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Exam 1: What Is Advertising Today

Advertising reaches us through a channel of communication referred to as a:

A real or an imaginary character,within the text of the ad,who lends some voice or tone to the ad is referred to as persona.

Advertising reaches us through a channel of communication referred to as a medium.

Companies that do not compete on price typically use image advertising to create a particular perception of the company or personality for the brand.

Which of the following organizations is most likely to use PSA?

Because advertising is typically directed to groups of people rather than to individuals,advertising is referred to as:

What is the primary role of marketing in a business?

Which of the following is the best example of a good?

The objectives of awareness advertising are to create an image for a product and to position it competitively with the goal of getting readers or viewers to select the brand the next time they shop.

The source is the manufacturer of the product.

In 2005,singer Enrique Iglesias signed a multi-year deal as spokesperson for a new fragrance.Iglesias will be part of the _____ dimension in ads for the new fragrance.

The three specialized types of business advertising are trade,professional,and retail.

An advertisement by a dishwashing liquid that invites you to visit their Web site to learn how the product is being used to help our environment is an example of:

Lee did not see the ad for the aquarium that was in Wednesday's local paper because he was much more interested in an article on classic car collectibles that was right next to the ad for the aquarium.In terms of the communication process,the classic car article served as _____ for the aquarium.

List the three specialized types of business advertising.

What is a role of advertising in marketing?

Internet is an example of _____ media.

Companies use media advertising,also known as collateral materials,to communicate information about themselves and their brands.

In the _____ advertising message,"I" tell a story about myself to "you," the imaginary audience eavesdropping on my personal experience.

Which element of the receiver dimension is equivalent to the receivers in oral communications?

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters