Question 1

WAP banners are a common form of mobile advertising and very similar to online banner advertising.

Accepted Answer

A) True 
 B)False

Question 2

Viral marketing is the Internet equivalent of billboards and hoardings.

Accepted Answer

A) True 
 B)False

Question 3

The Internet is the fastest-growing medium in history.

Accepted Answer

A) True 
 B)False

Question 4

Buttons:

Accepted Answer

A)  are more expensive than banners. 
B)  are the most common unit of Web advertising. 
C)  often look like icons. 
D)  are not typically linked to the advertiser's landing page. 
E)  take up more space than banners. 
A)  are more expensive than banners. 
B)  are the most common unit of Web advertising. 
C)  often look like icons. 
D)  are not typically linked to the advertiser's landing page. 
E)  take up more space than banners.

Question 5

Other than the Internet,list some of the interactive media used by advertisers.

Accepted Answer

In addition to the Internet,ad

Question 6

All of the following are true about classified ad Web sites EXCEPT:

Accepted Answer

A)  they offer excellent opportunities for local advertisers. 
B)  they are a growing type of Internet advertising. 
C)  they are typically supported by ad banners of other advertisers. 
D)  they are very similar to the classified ads found in newspapers. 
E)  they offer paid classified advertising opportunities. 
A)  they offer excellent opportunities for local advertisers. 
B)  they are a growing type of Internet advertising. 
C)  they are typically supported by ad banners of other advertisers. 
D)  they are very similar to the classified ads found in newspapers. 
E)  they offer paid classified advertising opportunities.

Question 7

Which of the following is NOT a type of Internet advertising opportunity?

Accepted Answer

A)  Rich media 
B)  Home pages 
C)  Banners and buttons 
D)  E-mail advertising 
E)  Sponsorship 
A)  Rich media 
B)  Home pages 
C)  Banners and buttons 
D)  E-mail advertising 
E)  Sponsorship

Question 8

The benefit of _____ is storage space; a high concentration of data,combined with full motion video and high-quality audio,and that it can be stored on one disk.

Accepted Answer

A)  DVD 
B)  VCR 
C)  interactive TV 
D)  digital media 
E)  magnetic tapes 
A)  DVD 
B)  VCR 
C)  interactive TV 
D)  digital media 
E)  magnetic tapes

Question 9

A Web site that is devoted to providing golfers with information on golf courses has a banner ad on its home page for a manufacturer of golf clubs.This is more than likely an example of:

Accepted Answer

A)  spamming. 
B)  an affiliate marketing program. 
C)  viral marketing. 
D)  interstitial advertising. 
E)  an addressable home page. 
A)  spamming. 
B)  an affiliate marketing program. 
C)  viral marketing. 
D)  interstitial advertising. 
E)  an addressable home page.

Question 10

Legitimate e-mail advertisers are required to clearly mark the e-mail as advertising.

Accepted Answer

A) True 
 B)False

Question 11

Describe the growth of the Internet as a medium.

Accepted Answer

The Internet has come a long way from it

Question 12

Interactive marketing is a marketing tool that leads people to the purchasing or relationship-building process.

Accepted Answer

A) True 
 B)False

Question 13

What kind of network do interactive media use to deliver their content?

Accepted Answer

Interactive media us

Question 14

A _____ network is characterized by many different hubs and links,which allow continuous communication even if some of the links stop working.

Accepted Answer

A)  centralized 
B)  permanent 
C)  constant 
D)  distributed 
E)  decentralized 
A)  centralized 
B)  permanent 
C)  constant 
D)  distributed 
E)  decentralized

Question 15

Interactive TV is powered by digital video recorders,sometimes also called personal video recorders.

Accepted Answer

A) True 
 B)False

Question 16

The Internet's ability to hypertarget is one of the many ways it sets itself apart from television.

Accepted Answer

A) True 
 B)False

Question 17

The IAB defines a(n)_____ as "an opportunity to deliver an advertising element to a Web site visitor."

Accepted Answer

A)  ad impression 
B)  catalog 
C)  click rate 
D)  ad network 
E)  microsite 
A)  ad impression 
B)  catalog 
C)  click rate 
D)  ad network 
E)  microsite

Question 18

What is viral marketing?

Accepted Answer

Viral marketing is the Internet version

Question 19

_____ digital data transmission enables single wires to carry multiple signals,or channels.This technology makes it possible to download large graphic files and play games online.

Accepted Answer

A)  Narrowband 
B)  Wideband 
C)  Ultraband 
D)  Broadband 
E)  Baseband 
A)  Narrowband 
B)  Wideband 
C)  Ultraband 
D)  Broadband 
E)  Baseband

Question 20

Traditionally,media content has been delivered through distributed networks.

Accepted Answer

A) True 
 B)False

WAP banners are a common form of mobile advertising and very similar to online banner advertising.

Viral marketing is the Internet equivalent of billboards and hoardings.

The Internet is the fastest-growing medium in history.

Buttons:

Other than the Internet,list some of the interactive media used by advertisers.

All of the following are true about classified ad Web sites EXCEPT:

Which of the following is NOT a type of Internet advertising opportunity?

The benefit of _____ is storage space; a high concentration of data,combined with full motion video and high-quality audio,and that it can be stored on one disk.

A Web site that is devoted to providing golfers with information on golf courses has a banner ad on its home page for a manufacturer of golf clubs.This is more than likely an example of:

Legitimate e-mail advertisers are required to clearly mark the e-mail as advertising.

Describe the growth of the Internet as a medium.

Interactive marketing is a marketing tool that leads people to the purchasing or relationship-building process.

What kind of network do interactive media use to deliver their content?

A _____ network is characterized by many different hubs and links,which allow continuous communication even if some of the links stop working.

Interactive TV is powered by digital video recorders,sometimes also called personal video recorders.

The Internet's ability to hypertarget is one of the many ways it sets itself apart from television.

The IAB defines a(n)_____ as "an opportunity to deliver an advertising element to a Web site visitor."

What is viral marketing?

_____ digital data transmission enables single wires to carry multiple signals,or channels.This technology makes it possible to download large graphic files and play games online.

Traditionally,media content has been delivered through distributed networks.

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Exam 15: Using Digital Interactive Media

WAP banners are a common form of mobile advertising and very similar to online banner advertising.

Viral marketing is the Internet equivalent of billboards and hoardings.

The Internet is the fastest-growing medium in history.

Buttons:

Other than the Internet,list some of the interactive media used by advertisers.

All of the following are true about classified ad Web sites EXCEPT:

Which of the following is NOT a type of Internet advertising opportunity?

The benefit of _____ is storage space; a high concentration of data,combined with full motion video and high-quality audio,and that it can be stored on one disk.

A Web site that is devoted to providing golfers with information on golf courses has a banner ad on its home page for a manufacturer of golf clubs.This is more than likely an example of:

Legitimate e-mail advertisers are required to clearly mark the e-mail as advertising.

Describe the growth of the Internet as a medium.

Interactive marketing is a marketing tool that leads people to the purchasing or relationship-building process.

What kind of network do interactive media use to deliver their content?

A _____ network is characterized by many different hubs and links,which allow continuous communication even if some of the links stop working.

Interactive TV is powered by digital video recorders,sometimes also called personal video recorders.

The Internet's ability to hypertarget is one of the many ways it sets itself apart from television.

The IAB defines a(n)_____ as "an opportunity to deliver an advertising element to a Web site visitor."

What is viral marketing?

_____ digital data transmission enables single wires to carry multiple signals,or channels.This technology makes it possible to download large graphic files and play games online.

Traditionally,media content has been delivered through distributed networks.

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters