Question 1

One of the reasons why organizations use public relations so often is because it is an easy discipline to understand and practice.

Accepted Answer

A) True 
 B)False

Question 2

Jones New York is a clothing manufacturer that decided to do something to help overworked and underappreciated public school teachers.It began the In the Classroom program,a strategy to improve the quality of education for America's children.Jones New York has made a commitment to:

Accepted Answer

A)  press agentry. 
B)  sales promotion. 
C)  societal advertising. 
D)  community involvement. 
E)  advocacy advertising. 
A)  press agentry. 
B)  sales promotion. 
C)  societal advertising. 
D)  community involvement. 
E)  advocacy advertising.

Question 3

When public relations activities are used for marketing purposes,the process is called:

Accepted Answer

A)  relationship marketing. 
B)  corporate promotion. 
C)  ambush marketing. 
D)  marketing public relations. 
E)  joint promotion. 
A)  relationship marketing. 
B)  corporate promotion. 
C)  ambush marketing. 
D)  marketing public relations. 
E)  joint promotion.

Question 4

How does advertising differ from public relations?

Accepted Answer

A)  Advertising reaches its audience through media the advertiser pays for, while public relations does not. 
B)  Advertising is nonpersonal, while public relations is not. 
C)  Advertising is usually ethical, while public relations is often not. 
D)  Advertising is a recognized business function, while public relations is not. 
E)  Advertising uses the media to create awareness, while public relations does not. 
A)  Advertising reaches its audience through media the advertiser pays for, while public relations does not. 
B)  Advertising is nonpersonal, while public relations is not. 
C)  Advertising is usually ethical, while public relations is often not. 
D)  Advertising is a recognized business function, while public relations is not. 
E)  Advertising uses the media to create awareness, while public relations does not.

Question 5

When Ringling's star animal trainer,Mark Oliver Gebel,was accused by two animal rights activists of abusing an elephant in his care,the world-renowned Ringling Bros.Circus decided the time had come to take a stand.The circus management immediately decided that the use of the criminal justice system to target Gebel as part of a campaign against using animals in entertainment represented a new low.The circus instituted long-term _____ to let circus-goers know that their animals were well-treated.

Accepted Answer

A)  negative publicity coercion 
B)  reputation management 
C)  marketing public relations 
D)  manipulative communications 
E)  image reduction management 
A)  negative publicity coercion 
B)  reputation management 
C)  marketing public relations 
D)  manipulative communications 
E)  image reduction management

One of the reasons why organizations use public relations so often is because it is an easy discipline to understand and practice.

Jones New York is a clothing manufacturer that decided to do something to help overworked and underappreciated public school teachers.It began the In the Classroom program,a strategy to improve the quality of education for America's children.Jones New York has made a commitment to:

When public relations activities are used for marketing purposes,the process is called:

How does advertising differ from public relations?

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Filters

Exam 18: Relationship Building

One of the reasons why organizations use public relations so often is because it is an easy discipline to understand and practice.

Jones New York is a clothing manufacturer that decided to do something to help overworked and underappreciated public school teachers.It began the In the Classroom program,a strategy to improve the quality of education for America's children.Jones New York has made a commitment to:

When public relations activities are used for marketing purposes,the process is called:

How does advertising differ from public relations?

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Filters