Question 1

When the researcher doesn't know whether a participant in an experiment is being exposed to the treatment,the experiment is described as ______.

Accepted Answer

A)  controlled 
B)  blind 
C)  double blind 
D)  concealed 
E)  independent 
A)  controlled 
B)  blind 
C)  double blind 
D)  concealed 
E)  independent

Question 2

Which source of evidence to support experimental results is most threatened by the use of a field experiment?

Accepted Answer

A)  Agreement between the IV and DV 
B)  Time order of the occurrence of the variables 
C)  Control of contamination from extraneous variables 
D)  Use of a control group 
E)  Manipulation of the IV 
A)  Agreement between the IV and DV 
B)  Time order of the occurrence of the variables 
C)  Control of contamination from extraneous variables 
D)  Use of a control group 
E)  Manipulation of the IV

Question 3

Compensatory rivalry refers to the treat to internal validity brought on when _____.

Accepted Answer

A)  people in the experimental group communicate the treatment with people in the control group 
B)  researchers compensate the control group as a sort of consolation for not receiving a desirable treatment 
C)  competition arises between the groups 
D)  control group members resent being deprived of a desirable treatment 
E)  an unusual event occurs when one group, but not both are participating in the study 
A)  people in the experimental group communicate the treatment with people in the control group 
B)  researchers compensate the control group as a sort of consolation for not receiving a desirable treatment 
C)  competition arises between the groups 
D)  control group members resent being deprived of a desirable treatment 
E)  an unusual event occurs when one group, but not both are participating in the study

Question 4

The process of repeating an experiment with different participant groups and conditions to determine the average effect of the IV across people,situations,and times is known as _____.

Accepted Answer

A)  replication 
B)  evaluation 
C)  repetition 
D)  norming 
E)  multi-modal 
A)  replication 
B)  evaluation 
C)  repetition 
D)  norming 
E)  multi-modal

Question 5

Which of the following is a threat to a researcher's ability to generalize the results of an experiment?

Accepted Answer

A)  Artificiality of a laboratory 
B)  Use of a field setting 
C)  Use of a probability sample 
D)  Control of extraneous variables 
E)  All of the above 
A)  Artificiality of a laboratory 
B)  Use of a field setting 
C)  Use of a probability sample 
D)  Control of extraneous variables 
E)  All of the above

Question 6

The question,"do our conclusions about a demonstrated experimental relationship truly imply causality?" is addressed by degree of _____ associated with the experiment in question.

Accepted Answer

A)  internal validity 
B)  external validity 
C)  reliability 
D)  statistical significance 
E)  substantive significance 
A)  internal validity 
B)  external validity 
C)  reliability 
D)  statistical significance 
E)  substantive significance

Question 7

Which threat to internal validity results from changes between observations in either the measuring instrument or the observer?

Accepted Answer

A)  History 
B)  Maturation 
C)  Testing 
D)  Instrumentation 
E)  Mortality 
A)  History 
B)  Maturation 
C)  Testing 
D)  Instrumentation 
E)  Mortality

Question 8

Which of the following is an example of a pre-test,post-test control group experimental design?

Accepted Answer

A)  Store traffic is measured following the announcement of a clearance sale 
B)  Store traffic is measured; a sale is announced; store traffic is measured again 
C)  People who saw an ad are compared to people who didn't see the ad on their attitude toward the brand 
D)  Random assignment is used to divide participants into the control and experimental groups; a control group responds to a pre-test on brand preferences and a post-test; an experimental group responds to a pre-test, is exposed to a commercial for the brand, and responds to a post-test 
E)  Random assignment is used to divide participants into control and experimental groups; the experimental group is exposed to a commercial and then attitude toward the brand is measured; attitude toward the brand is also measured for the control group 
A)  Store traffic is measured following the announcement of a clearance sale 
B)  Store traffic is measured; a sale is announced; store traffic is measured again 
C)  People who saw an ad are compared to people who didn't see the ad on their attitude toward the brand 
D)  Random assignment is used to divide participants into the control and experimental groups; a control group responds to a pre-test on brand preferences and a post-test; an experimental group responds to a pre-test, is exposed to a commercial for the brand, and responds to a post-test 
E)  Random assignment is used to divide participants into control and experimental groups; the experimental group is exposed to a commercial and then attitude toward the brand is measured; attitude toward the brand is also measured for the control group

Question 9

To evaluate the effect of the treatment in a pretest,posttest control group design,_____ is calculated.

Accepted Answer

A)  (O2-O1) - (O4-O3) 
B)  O1-O3 
C)  O4-O3 
D)  O2-O3 
E)  O4-O2 
A)  (O2-O1) - (O4-O3) 
B)  O1-O3 
C)  O4-O3 
D)  O2-O3 
E)  O4-O2

Question 10

Which of the following is an example of an after-only case study experimental design?

Accepted Answer

A)  Store traffic is measured following the announcement of a clearance sale 
B)  Store traffic is measured; a sale is announced; store traffic is measured again 
C)  People who saw an ad are compared to people who didn't see the ad on their attitude toward the brand 
D)  Random assignment is used to divide participants into the control and experimental groups; a control group responds to a pre-test on brand preferences and a post-test; an experimental group responds to a pre-test, is exposed to a commercial for the brand, and responds to a post-test 
E)  Random assignment is used to divide participants into control and experimental groups; the experimental group is exposed to a commercial and then attitude toward the brand is measured; attitude toward the brand is also measured for the control group 
A)  Store traffic is measured following the announcement of a clearance sale 
B)  Store traffic is measured; a sale is announced; store traffic is measured again 
C)  People who saw an ad are compared to people who didn't see the ad on their attitude toward the brand 
D)  Random assignment is used to divide participants into the control and experimental groups; a control group responds to a pre-test on brand preferences and a post-test; an experimental group responds to a pre-test, is exposed to a commercial for the brand, and responds to a post-test 
E)  Random assignment is used to divide participants into control and experimental groups; the experimental group is exposed to a commercial and then attitude toward the brand is measured; attitude toward the brand is also measured for the control group

Question 11

Explain the primary differences between preexperiments,true experiments,and quasi-experiments.

Accepted Answer

Preexperiments are designated as such be

Question 12

Which variable in an experiment is the variable expected to be affected by the manipulation?

Accepted Answer

A)  Dependent variable 
B)  Extraneous variable 
C)  Moderating variable 
D)  Independent variable 
E)  Mediating variable 
A)  Dependent variable 
B)  Extraneous variable 
C)  Moderating variable 
D)  Independent variable 
E)  Mediating variable

Question 13

In the bystanders and thieves study,what is the independent variable?

Accepted Answer

A)  The store environment 
B)  Exposure to a robbery 
C)  State of being alone or with another person 
D)  Act of reporting the robbery or not 
E)  Reaction of the accosted shopper following the robbery 
A)  The store environment 
B)  Exposure to a robbery 
C)  State of being alone or with another person 
D)  Act of reporting the robbery or not 
E)  Reaction of the accosted shopper following the robbery

Question 14

A tentative descriptive statement of the relationship between the variables is called a(n)_____.

Accepted Answer

A)  research question 
B)  postulation 
C)  hypothesis 
D)  educated guess 
E)  theory 
A)  research question 
B)  postulation 
C)  hypothesis 
D)  educated guess 
E)  theory

Question 15

One restaurant was experimenting with lowering the cholesterol level of recipies by substituting different cooking oils/fats in their restaurants.They chose olive oil,canola oil,and margarine.Different patrons received the recipe prepared with one of the three oils/fats and then were asked for their evaluation of texture,flavor,and overall satisfaction,intention to repurchase the entree.The experiment involved three ____.

Accepted Answer

A)  dependent variables 
B)  treatment levels 
C)  moderating variables 
D)  control groups 
E)  none of the above 
A)  dependent variables 
B)  treatment levels 
C)  moderating variables 
D)  control groups 
E)  none of the above

Question 16

The use of a field setting in experimentation _____.

Accepted Answer

A)  provides for the manipulation of the IV 
B)  serves as a comparison to assess the manipulation 
C)  minimizes the cost of experimentation 
D)  allows for discovery of the average effect of the IV in different situations 
E)  increases generalizability of results 
A)  provides for the manipulation of the IV 
B)  serves as a comparison to assess the manipulation 
C)  minimizes the cost of experimentation 
D)  allows for discovery of the average effect of the IV in different situations 
E)  increases generalizability of results

Question 17

All of the following are terms used to refer to an independent variable except _____.

Accepted Answer

A)  predictor 
B)  explanatory 
C)  criterion 
D)  all of the above refer to an independent variable 
E)  none of the above refer to an independent variable 
A)  predictor 
B)  explanatory 
C)  criterion 
D)  all of the above refer to an independent variable 
E)  none of the above refer to an independent variable

When the researcher doesn't know whether a participant in an experiment is being exposed to the treatment,the experiment is described as ______.

Which source of evidence to support experimental results is most threatened by the use of a field experiment?

Compensatory rivalry refers to the treat to internal validity brought on when _____.

The process of repeating an experiment with different participant groups and conditions to determine the average effect of the IV across people,situations,and times is known as _____.

Which of the following is a threat to a researcher's ability to generalize the results of an experiment?

The question,"do our conclusions about a demonstrated experimental relationship truly imply causality?" is addressed by degree of _____ associated with the experiment in question.

Which threat to internal validity results from changes between observations in either the measuring instrument or the observer?

Which of the following is an example of a pre-test,post-test control group experimental design?

To evaluate the effect of the treatment in a pretest,posttest control group design,_____ is calculated.

Which of the following is an example of an after-only case study experimental design?

Explain the primary differences between preexperiments,true experiments,and quasi-experiments.

Which variable in an experiment is the variable expected to be affected by the manipulation?

In the bystanders and thieves study,what is the independent variable?

A tentative descriptive statement of the relationship between the variables is called a(n)_____.

The use of a field setting in experimentation _____.

All of the following are terms used to refer to an independent variable except _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

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Exam 9: Experiments

When the researcher doesn't know whether a participant in an experiment is being exposed to the treatment,the experiment is described as ______.

Which source of evidence to support experimental results is most threatened by the use of a field experiment?

Compensatory rivalry refers to the treat to internal validity brought on when _____.

The process of repeating an experiment with different participant groups and conditions to determine the average effect of the IV across people,situations,and times is known as _____.

Which of the following is a threat to a researcher's ability to generalize the results of an experiment?

The question,"do our conclusions about a demonstrated experimental relationship truly imply causality?" is addressed by degree of _____ associated with the experiment in question.

Which threat to internal validity results from changes between observations in either the measuring instrument or the observer?

Which of the following is an example of a pre-test,post-test control group experimental design?

To evaluate the effect of the treatment in a pretest,posttest control group design,_____ is calculated.

Which of the following is an example of an after-only case study experimental design?

Explain the primary differences between preexperiments,true experiments,and quasi-experiments.

Which variable in an experiment is the variable expected to be affected by the manipulation?

In the bystanders and thieves study,what is the independent variable?

A tentative descriptive statement of the relationship between the variables is called a(n)_____.

The use of a field setting in experimentation _____.

All of the following are terms used to refer to an independent variable except _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters