Exam 8: Developing a Global Vision Through Marketing Research

The ability to express attitudes and opinions about a product or concept depends on the respondent's ability to recognize the usefulness and value of such a product or concept.

In the _____ method, successive translation and retranslation of a questionnaire takes place, each time by a different translator, and the version that is finally used and its translation have equally comprehensive and equivalent terminologies in both languages.

Write a short note on the analogy method of demand forecasting.

In foreign markets, it is best to accept the information at face value because verifying information in foreign markets is extremely expensive.

Harry and his team have undertaken a marketing research study to help their company expand in the Eastern European region. Which of the following marketing research process steps is Harry likely to end his research efforts with?

If data has been collected already by some other agency, then such data sources are known as secondary data sources.

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?

Which of the following is the last step of a market research process?

In _____ research, usually a large number of respondents are asked to reply, either verbally or in writing, to structured questions using a specific response format or to select a response from a set of choices.

In Japanese corporate culture, which of the following constitutes a typical significant impediment to averting and responding to a crisis?

_____ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.

The public, face-saving truth is known as _____ in Japan.

With respect to international marketing research, cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys.

Bert Wong has decided to pursue a marketing research effort to acquire information before his company makes a strategic relocation move to the West Coast. Which of the following marketing research process steps would be the first step that Bert's company (and marketing researchers) should take as it embarks on the research effort?

In the international arena, the greatest problem in sampling stems from:

In _____ translation, the questionnaire is translated from one language to another, and then a second party translates it again into the original, and the two original language versions are compared.

Unisys Corporation's planning steps for international marketing research calls for collecting and assessing various types of information. Which of the following types of information is the organization most likely to be interested in if it gathers information related to ecology, safety, and leisure time and their potential impacts on the division's business?

According to the text, today the real power of the Internet for international marketing research is the:

International marketers often need to collect certain types of information not normally collected by domestic marketing researchers. Unisys Corporation gives some guidance about the kind of information that organizations need to collect in the international environment. List and briefly discuss each of the five types of information suggested by the Unisys Corporation model.

Which of the following is one of the two basic types that marketing research methods can be grouped into?