Question 1

Which of the following best describes the essential goal of a complete research report?

Accepted Answer

A)  Presentation of the technical aspects of all data analyses performed in the project. 
B)  Presentation of all information needed by the reader in easily understandable language. 
C)  Presentation of all data collected in easily understandable language. 
D)  Adherence to the outline of the report. 
E)  Presentation of the researcher's recommendations and conclusions. 
A)  Presentation of the technical aspects of all data analyses performed in the project. 
B)  Presentation of all information needed by the reader in easily understandable language. 
C)  Presentation of all data collected in easily understandable language. 
D)  Adherence to the outline of the report. 
E)  Presentation of the researcher's recommendations and conclusions.

Question 2

Which of the following is TRUE for a research report?

Accepted Answer

A)  In general, the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion. 
B)  A good rule of thumb in report writing is to include all those findings that might be of interest to the reader. 
C)  The methods section of a report can be avoided if the audience is familiar with sampling techniques. 
D)  The true summary is an abstract of the whole report in which everything is restated in condensed form. 
E)  The appendices contain material that is too complex, too detailed, too specialized, or not absolutely necessary for the text. 
A)  In general, the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion. 
B)  A good rule of thumb in report writing is to include all those findings that might be of interest to the reader. 
C)  The methods section of a report can be avoided if the audience is familiar with sampling techniques. 
D)  The true summary is an abstract of the whole report in which everything is restated in condensed form. 
E)  The appendices contain material that is too complex, too detailed, too specialized, or not absolutely necessary for the text.

Question 3

Which of the following is NOT typically part of a good report summary?

Accepted Answer

A)  Introductory information providing background for the research 
B)  Important results 
C)  Conclusions 
D)  Headings and subheadings 
E)  All the above are part of the good summary. 
A)  Introductory information providing background for the research 
B)  Important results 
C)  Conclusions 
D)  Headings and subheadings 
E)  All the above are part of the good summary.

Question 4

Which of the following is TRUE for the technical aspects of a research report?

Accepted Answer

A)  The technical sophistication of the report reader should act as a guide for the technical sophistication of the report. 
B)  Technical jargon impresses the report reader. 
C)  The technical capacity of the reader is unimportant as far as the research report is concerned. Rather, the reader's interest is critical in determining the content of the report. 
D)  Both a and b 
E)  All of the above are correct. 
A)  The technical sophistication of the report reader should act as a guide for the technical sophistication of the report. 
B)  Technical jargon impresses the report reader. 
C)  The technical capacity of the reader is unimportant as far as the research report is concerned. Rather, the reader's interest is critical in determining the content of the report. 
D)  Both a and b 
E)  All of the above are correct.

Question 5

Which of the following is FALSE for a research report?

Accepted Answer

A)  The research report represents the end product of the research process. 
B)  The audience determines the type of report. 
C)  The fundamental criterion for evaluating reports is communication with the reader. 
D)  The technical capacity of the reader is unimportant as far as the research report is concerned. 
E)  The competency of the researcher is often evaluated based on the readability of the research report. 
A)  The research report represents the end product of the research process. 
B)  The audience determines the type of report. 
C)  The fundamental criterion for evaluating reports is communication with the reader. 
D)  The technical capacity of the reader is unimportant as far as the research report is concerned. 
E)  The competency of the researcher is often evaluated based on the readability of the research report.

Question 6

Definitions of unfamiliar terms used in the report should be defined in the:

Accepted Answer

A)  introduction. 
B)  summary. 
C)  body. 
D)  conclusions. 
E)  appendix. 
A)  introduction. 
B)  summary. 
C)  body. 
D)  conclusions. 
E)  appendix.

Question 7

Completeness of the research report should be evaluated from the perspective of the:

Accepted Answer

A)  researcher. 
B)  data collected. 
C)  reader. 
D)  data analyst. 
E)  report writer. 
A)  researcher. 
B)  data collected. 
C)  reader. 
D)  data analyst. 
E)  report writer.

Question 8

Which of the following is typically NOT included in the body of a research report?

Accepted Answer

A)  Whether the results are based on primary or secondary data 
B)  Description of the sampling plan 
C)  Discussion of the method of analysis 
D)  Conclusions and recommendations 
E)  Statement of the limitations of the study 
A)  Whether the results are based on primary or secondary data 
B)  Description of the sampling plan 
C)  Discussion of the method of analysis 
D)  Conclusions and recommendations 
E)  Statement of the limitations of the study

Question 9

In a typical stratum chart, the X-axis represents _____ and the Y-axis represents _____.

Accepted Answer

A)  values of the variables, relative change 
B)  time, values of the variables 
C)  percentage change, values of the variables 
D)  time, percentage change 
E)  values of the variables, time 
A)  values of the variables, relative change 
B)  time, values of the variables 
C)  percentage change, values of the variables 
D)  time, percentage change 
E)  values of the variables, time

Question 10

Graphical presentation in reports should be used:

Accepted Answer

A)  as often as possible as it is the best method. 
B)  to interpret results. 
C)  only in the appendices. 
D)  only if graphs serve the purpose better than text or tables. 
E)  All of the above apply to graphical presentations. 
A)  as often as possible as it is the best method. 
B)  to interpret results. 
C)  only in the appendices. 
D)  only if graphs serve the purpose better than text or tables. 
E)  All of the above apply to graphical presentations.

Question 11

Which type of bar chart is most useful to illustrate the change in two or more series through time?

Accepted Answer

A)  Stacked-bar chart 
B)  One-scale bar chart 
C)  Divided-bar chart 
D)  Two-scale bar chart 
E)  Grouped-bar chart 
A)  Stacked-bar chart 
B)  One-scale bar chart 
C)  Divided-bar chart 
D)  Two-scale bar chart 
E)  Grouped-bar chart

Question 12

Pie charts are useful for:

Accepted Answer

A)  illustrating time-series data. 
B)  emphasizing dynamic relationships between two or more variables. 
C)  depicting the relative size of portions of a total. 
D)  illustrating trend relationships. 
E)  depicting the relative growth in magnitude of a variable over time. 
A)  illustrating time-series data. 
B)  emphasizing dynamic relationships between two or more variables. 
C)  depicting the relative size of portions of a total. 
D)  illustrating trend relationships. 
E)  depicting the relative growth in magnitude of a variable over time.

Question 13

The researcher told his client that the data indicated a relationship between the weight of dogs and consumption of low calorie dog biscuits. The researcher's remarks were a:

Accepted Answer

A)  recommendation. 
B)  conclusion. 
C)  hypothesis. 
D)  research proposal. 
E)  None of the above. 
A)  recommendation. 
B)  conclusion. 
C)  hypothesis. 
D)  research proposal. 
E)  None of the above.

Question 14

In a stratum chart, the vertical distance between two lines represents the _____.

Accepted Answer

A)  amount of the upper line variable. 
B)  amount of the lower line variable. 
C)  sum of the upper and lower line variables. 
D)  difference in the upper and lower line variables 
E)  None of the above. 
A)  amount of the upper line variable. 
B)  amount of the lower line variable. 
C)  sum of the upper and lower line variables. 
D)  difference in the upper and lower line variables 
E)  None of the above.

Question 15

When preparing an oral/verbal presentation, the first task of the presenter should be to:

Accepted Answer

A)  determine who will be in the audience. 
B)  develop graphical presentation aids. 
C)  decide on the organization of the presentation. 
D)  test the sound system where the presentation will take place. 
E)  write the verbal portion of the presentation. 
A)  determine who will be in the audience. 
B)  develop graphical presentation aids. 
C)  decide on the organization of the presentation. 
D)  test the sound system where the presentation will take place. 
E)  write the verbal portion of the presentation.

Question 16

An analyst wishing to communicate the results of a study investigating the estimated total consumption of a product by different social classes should probably use a:

Accepted Answer

A)  pie chart. 
B)  line chart. 
C)  stratum chart. 
D)  bar chart. 
E)  divided bar chart. 
A)  pie chart. 
B)  line chart. 
C)  stratum chart. 
D)  bar chart. 
E)  divided bar chart.

Question 17

Distinguish between a conclusion and a recommendation for a research report.

Accepted Answer

A conclusion is an opinion bas

Question 18

Definitions of unfamiliar terms should be included in the introduction.

Accepted Answer

A) True 
 B)False

Question 19

Accuracy in a report refers to:

Accepted Answer

A)  mathematical accuracy. 
B)  grammatical accuracy. 
C)  correct terminology. 
D)  Both a and b 
E)  a, b and c. 
A)  mathematical accuracy. 
B)  grammatical accuracy. 
C)  correct terminology. 
D)  Both a and b 
E)  a, b and c.

Question 20

Which of the following should NOT be included on the title page of a research report?

Accepted Answer

A)  The subject of the report 
B)  The name of the research organization 
C)  The date of submission 
D)  The name of the client organization 
E)  The cost of the project 
A)  The subject of the report 
B)  The name of the research organization 
C)  The date of submission 
D)  The name of the client organization 
E)  The cost of the project

Which of the following best describes the essential goal of a complete research report?

Which of the following is TRUE for a research report?

Which of the following is NOT typically part of a good report summary?

Which of the following is TRUE for the technical aspects of a research report?

Which of the following is FALSE for a research report?

Definitions of unfamiliar terms used in the report should be defined in the:

Completeness of the research report should be evaluated from the perspective of the:

Which of the following is typically NOT included in the body of a research report?

In a typical stratum chart, the X-axis represents _ and the Y-axis represents _.

Graphical presentation in reports should be used:

Which type of bar chart is most useful to illustrate the change in two or more series through time?

Pie charts are useful for:

The researcher told his client that the data indicated a relationship between the weight of dogs and consumption of low calorie dog biscuits. The researcher's remarks were a:

In a stratum chart, the vertical distance between two lines represents the _____.

When preparing an oral/verbal presentation, the first task of the presenter should be to:

An analyst wishing to communicate the results of a study investigating the estimated total consumption of a product by different social classes should probably use a:

Distinguish between a conclusion and a recommendation for a research report.

Definitions of unfamiliar terms should be included in the introduction.

Accuracy in a report refers to:

Which of the following should NOT be included on the title page of a research report?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

Filters

Exam 14: The Research Report

Which of the following best describes the essential goal of a complete research report?

Which of the following is TRUE for a research report?

Which of the following is NOT typically part of a good report summary?

Which of the following is TRUE for the technical aspects of a research report?

Which of the following is FALSE for a research report?

Definitions of unfamiliar terms used in the report should be defined in the:

Completeness of the research report should be evaluated from the perspective of the:

Which of the following is typically NOT included in the body of a research report?

In a typical stratum chart, the X-axis represents _____ and the Y-axis represents _____.

Graphical presentation in reports should be used:

Which type of bar chart is most useful to illustrate the change in two or more series through time?

Pie charts are useful for:

The researcher told his client that the data indicated a relationship between the weight of dogs and consumption of low calorie dog biscuits. The researcher's remarks were a:

In a stratum chart, the vertical distance between two lines represents the _____.

When preparing an oral/verbal presentation, the first task of the presenter should be to:

An analyst wishing to communicate the results of a study investigating the estimated total consumption of a product by different social classes should probably use a:

Distinguish between a conclusion and a recommendation for a research report.

Definitions of unfamiliar terms should be included in the introduction.

Accuracy in a report refers to:

Which of the following should NOT be included on the title page of a research report?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

Filters

In a typical stratum chart, the X-axis represents _ and the Y-axis represents _.