Exam 7: Asking Good Questions

If a respondent says his income is over $100,000 per annum when, in fact, it is $50,000 per annum, the difference between the true and actual measurement of income in this case could be said to LACK:

What type of scale is the following? Indicate your opinion about services Continental Airlines provides, by placing an "X" at the appropriate position on the lines below.

Which of the following about a nominal scale is FALSE?

One hundred sports writers are given a survey and asked to rank basketball players in categories such as rebounding, points scored, and assists. The results of the survey indicate that most sports writers agree on the top 10 players, within the given categories. This is evidence of:

With an interval scale, the researcher can determine mean scores on measures in addition to median and modal scales.

Almost nothing in marketing research can be measured without error.

Discuss in detail the two types of errors that may affect measurement scores.

What factor determines which level of measurement is possible?

Code words, letters, or numbers used by security and intelligence organizations to form secret codes are examples of what type of scales?

Which of the following is TRUE about a composite measure?

_____ scales possess an absolute zero.

In a recent survey, individuals who brushed their teeth often under-reported the activity, while individuals who brushed their teeth less frequently over-reported their dental hygiene behavior. The possible cause for differences in scores could best be attributed to:

Identify the type of scale from the following data. "What is your gender?" 1 Male 2 Female

Identify the type of scale from amongst the following. South Koreans cars are of:

It is reasonable to state that one object has twice as much of the attribute property when it has a score of 60 and the other object has a score of 30 when measurement is on a(n) _____ scale.