Question 1

What is SWOT an acronym for?

Accepted Answer

A)  strategy, work, opinions, tactics 
B)  strengths, weaknesses, opportunities, threats 
C)  strategy, work, openness, toughness 
D)  strategy, weakness, opinions, tactics 
A)  strategy, work, opinions, tactics 
B)  strengths, weaknesses, opportunities, threats 
C)  strategy, work, openness, toughness 
D)  strategy, weakness, opinions, tactics

Question 2

Each SBU in a firm prepares its plans in collaboration with other units in the organization.

Accepted Answer

A) True 
 B)False

Question 3

Organizations within the same industry usually have the same mission.

Accepted Answer

A) True 
 B)False

Question 4

Tactical plans typically address shorter-term actions that focus on current and near-future activities.

Accepted Answer

A) True 
 B)False

Question 5

General Motors has difficulty competing with other car makers due to its lack of responsiveness to changing consumer preferences.In SWOT terms, what does this constitute?

Accepted Answer

A)  a strategic window 
B)  a leveraged situation 
C)  a productivity challenge 
D)  a constraint on its activity 
A)  a strategic window 
B)  a leveraged situation 
C)  a productivity challenge 
D)  a constraint on its activity

Question 6

Pricing strategy is one of the most difficult areas of marketing decision making and is also closely regulated and subject to public scrutiny.

Accepted Answer

A) True 
 B)False

Question 7

Marketing plans establish the basis for any marketing strategy.

Accepted Answer

A) True 
 B)False

Question 8

What is a SWOT analysis that is designed to reveal, among other things, a firm's core competencies also known as?

Accepted Answer

A)  financial resources 
B)  strengths 
C)  leverage 
D)  vulnerabilities 
A)  financial resources 
B)  strengths 
C)  leverage 
D)  vulnerabilities

Question 9

One reason for organizing into SBUs is to help a company make decisions about which product lines warrant commitment of additional resources and which should be removed from the firm's portfolio.

Accepted Answer

A) True 
 B)False

Question 10

Good relationships with customers can equip a firm with vital strategic weapons.

Accepted Answer

A) True 
 B)False

Question 11

What does the planning process begin with?

Accepted Answer

A)  writing the mission statement 
B)  establishing organizational objectives 
C)  formulating a marketing plan 
D)  hiring a senior planner 
A)  writing the mission statement 
B)  establishing organizational objectives 
C)  formulating a marketing plan 
D)  hiring a senior planner

Question 12

Detailed organizational objectives should state specific intentions, such as "Snapple Corporation seeks to increase its share of the non-carbonated soft drink market to 25 percent within the next two years."

Accepted Answer

A) True 
 B)False

Question 13

Diversity in the population plays an increasing role in targeting markets.

Accepted Answer

A) True 
 B)False

Question 14

Well-phrased business objectives should specify time horizons for specific achievements, such as "It is anticipated we will achieve our $77 million sales objective by March 31, 2010."

Accepted Answer

A) True 
 B)False

Question 15

Planning strategy is influenced by the elements of Porter's Five Forces model.

Accepted Answer

A) True 
 B)False

Question 16

What strategy do decisions involving transportation, warehousing, inventory control, and order processing relate to?

Accepted Answer

A)  pricing strategy 
B)  competitive strategy 
C)  product strategy 
D)  distribution strategy 
A)  pricing strategy 
B)  competitive strategy 
C)  product strategy 
D)  distribution strategy

Question 17

The planning process creates a blueprint that everyone in the organization must follow in order to achieve the organizational objectives.

Accepted Answer

A) True 
 B)False

Question 18

Microsoft Windows generates considerable income for the parent company but is also expensive to support.However, the expense is acceptable because Windows is the world's dominant operating system.How would Windows be classed under the market share/market growth matrix?

Accepted Answer

A)  as a star 
B)  as a cash cow 
C)  as a question mark 
D)  as a dog 
A)  as a star 
B)  as a cash cow 
C)  as a question mark 
D)  as a dog

Question 19

Which of the following is NOT a company objective?

Accepted Answer

A)  increase sales by 10 percent per year 
B)  to be the quality and market leader of the gobal hotel industry 
C)  reduce product errors to less than 1 percent 
D)  achieve a 25 percent market share in less than three years 
A)  increase sales by 10 percent per year 
B)  to be the quality and market leader of the gobal hotel industry 
C)  reduce product errors to less than 1 percent 
D)  achieve a 25 percent market share in less than three years

Question 20

What goal do all planning strategies have?

Accepted Answer

A)  creating sustainable competitive advantage 
B)  creating short-term competitive advantage 
C)  creating a strategic window 
D)  creating leverage 
A)  creating sustainable competitive advantage 
B)  creating short-term competitive advantage 
C)  creating a strategic window 
D)  creating leverage

What is SWOT an acronym for?

Each SBU in a firm prepares its plans in collaboration with other units in the organization.

Organizations within the same industry usually have the same mission.

Tactical plans typically address shorter-term actions that focus on current and near-future activities.

General Motors has difficulty competing with other car makers due to its lack of responsiveness to changing consumer preferences.In SWOT terms, what does this constitute?

Pricing strategy is one of the most difficult areas of marketing decision making and is also closely regulated and subject to public scrutiny.

Marketing plans establish the basis for any marketing strategy.

What is a SWOT analysis that is designed to reveal, among other things, a firm's core competencies also known as?

One reason for organizing into SBUs is to help a company make decisions about which product lines warrant commitment of additional resources and which should be removed from the firm's portfolio.

Good relationships with customers can equip a firm with vital strategic weapons.

What does the planning process begin with?

Detailed organizational objectives should state specific intentions, such as "Snapple Corporation seeks to increase its share of the non-carbonated soft drink market to 25 percent within the next two years."

Diversity in the population plays an increasing role in targeting markets.

Well-phrased business objectives should specify time horizons for specific achievements, such as "It is anticipated we will achieve our $77 million sales objective by March 31, 2010."

Planning strategy is influenced by the elements of Porter's Five Forces model.

What strategy do decisions involving transportation, warehousing, inventory control, and order processing relate to?

The planning process creates a blueprint that everyone in the organization must follow in order to achieve the organizational objectives.

Microsoft Windows generates considerable income for the parent company but is also expensive to support.However, the expense is acceptable because Windows is the world's dominant operating system.How would Windows be classed under the market share/market growth matrix?

Which of the following is NOT a company objective?

What goal do all planning strategies have?

Marketing: The Art and Science of Satisfying Customers

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

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Exam 2: Strategic Planning in Contemporary Marketing

What is SWOT an acronym for?

Each SBU in a firm prepares its plans in collaboration with other units in the organization.

Organizations within the same industry usually have the same mission.

Tactical plans typically address shorter-term actions that focus on current and near-future activities.

General Motors has difficulty competing with other car makers due to its lack of responsiveness to changing consumer preferences.In SWOT terms, what does this constitute?

Pricing strategy is one of the most difficult areas of marketing decision making and is also closely regulated and subject to public scrutiny.

Marketing plans establish the basis for any marketing strategy.

What is a SWOT analysis that is designed to reveal, among other things, a firm's core competencies also known as?

One reason for organizing into SBUs is to help a company make decisions about which product lines warrant commitment of additional resources and which should be removed from the firm's portfolio.

Good relationships with customers can equip a firm with vital strategic weapons.

What does the planning process begin with?

Detailed organizational objectives should state specific intentions, such as "Snapple Corporation seeks to increase its share of the non-carbonated soft drink market to 25 percent within the next two years."

Diversity in the population plays an increasing role in targeting markets.

Well-phrased business objectives should specify time horizons for specific achievements, such as "It is anticipated we will achieve our $77 million sales objective by March 31, 2010."

Planning strategy is influenced by the elements of Porter's Five Forces model.

What strategy do decisions involving transportation, warehousing, inventory control, and order processing relate to?

The planning process creates a blueprint that everyone in the organization must follow in order to achieve the organizational objectives.

Microsoft Windows generates considerable income for the parent company but is also expensive to support.However, the expense is acceptable because Windows is the world's dominant operating system.How would Windows be classed under the market share/market growth matrix?

Which of the following is NOT a company objective?

What goal do all planning strategies have?

Marketing: The Art and Science of Satisfying Customers

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters