Exam 2: Strategic Planning in Contemporary Marketing

A food chain has a promotion where each purchaser of a large, rather than a medium-sized beverage, gets a chance to win a prize.Which of the following BEST describes the strategic growth opportunity that is being used?

Which of the following companies has often followed a second mover strategy?

The Chapters-Indigo website, which sells books, CDs, and DVDs is an example of a retailer responding to distribution opportunities afforded by new technologies.

What does the quadrant of the market share/market growth matrix that represents both a high market share and a high rate of market growth include?

As chief executive of Stalwart Shipfitting Company, a diversified producer of marine supplies and equipment, John needs a method for spotting promising product lines that warrant commitment of additional resources, as well as those that should be removed from the firm's product portfolio.What would be a good choice for this firm?

In SWOT analysis, managers face a problem when environmental threats attack their organization's weaknesses.

In SWOT analysis, when does vulnerability occur?

The product manager for a new mousetrap informs the board of directors at its annual meeting that the product has been classified as a dog.What does this mean about the product?

When using the market attractiveness/business strength matrix, SBUs in the upper-left area of the matrix should receive the least company support.

Strategic plans focus on courses of action necessary to achieve the organization's secondary objectives.

Core competencies are actions done well by a firm that its customers value and competitors find difficult to duplicate.

Sony's introduction of a new MP3 player available only in green, yellow, and red would be considered a strategic decision.

How does the market share/market growth matrix classify products with a low relative share of a high-growth rate market?

Apple's introduction of a "new to the market" online music store, iTunes, is an example of a successful first mover strategy.

Sport Canada is determining where it should build its permanent training facility.The organization wants it near a populated centre but rural enough to provide ample room.What type of planning is the organization engaged in?

Using the market share/market growth approach to portfolio performance analysis, a question mark is an SBU with a high market share of a high-growth market.

Which of the following BEST describes limited occasions when the key requirements of a market and the particular competencies of a firm best fit?

Which of the following is NOT a marketing mix variable?

Miranda has been named to an upper-level management position at Bio Med Cosmetics.She will be working with transportation media, order processing, and development of marketing channels.What strategies would Miranda be involved in developing?

How long a period will a firm be affected by broad-spectrum strategic planning that may involve a focus on achieving long-range organizational objectives?