Question 1

What is the want-satisfying power of a product called?

Accepted Answer

A)  utility 
B)  price 
C)  buyer's attraction 
D)  function 
A)  utility 
B)  price 
C)  buyer's attraction 
D)  function

Question 2

Define and discuss the four types of utility.Give examples of each, and explain which functional areas within an organization are responsible for each one.

Accepted Answer

Utility is the want-satisfying power of

Question 3

What function is financing a part of?

Accepted Answer

A)  exchange 
B)  pricing 
C)  commercial 
D)  facilitating 
A)  exchange 
B)  pricing 
C)  commercial 
D)  facilitating

Question 4

A theatre group promoting a performance to raise funds in the fight against cancer is an example of both cause marketing and event marketing.

Accepted Answer

A) True 
 B)False

Question 5

What type of orientation does a company have when it assumes that customers will resist purchasing products NOT deemed essential and, therefore, the marketing department must overcome this resistance through personal selling and advertising?

Accepted Answer

A)  production orientation 
B)  marketing orientation 
C)  sales orientation 
D)  relationship orientation 
A)  production orientation 
B)  marketing orientation 
C)  sales orientation 
D)  relationship orientation

Question 6

Place marketing is important for cities like Niagara Falls and Quebec City because it is a useful technique to attract visitors.

Accepted Answer

A) True 
 B)False

Question 7

What characterizes a buyer's market?

Accepted Answer

A)  more goods and services than buyers 
B)  more buyers than available goods and services 
C)  practically no competition in the marketplace 
D)  slow economic growth 
A)  more goods and services than buyers 
B)  more buyers than available goods and services 
C)  practically no competition in the marketplace 
D)  slow economic growth

Question 8

If a company such as J.B.Hunt Trucking wanted to avoid marketing myopia, how should it define its business?

Accepted Answer

A)  as transportation 
B)  as trucking 
C)  as materials handling 
D)  as freight hauling 
A)  as transportation 
B)  as trucking 
C)  as materials handling 
D)  as freight hauling

Question 9

Some Ontario drivers have licence plates that have the logo of their university on their plate.What type of marketing is this an example of?

Accepted Answer

A)  organization marketing 
B)  cause marketing 
C)  place marketing 
D)  event marketing 
A)  organization marketing 
B)  cause marketing 
C)  place marketing 
D)  event marketing

Question 10

Many hotel chains offer free stays and other perks to repeat customers.What is this an example of?

Accepted Answer

A)  relationship marketing 
B)  transaction-based marketing 
C)  team marketing 
D)  a strategic alliance 
A)  relationship marketing 
B)  transaction-based marketing 
C)  team marketing 
D)  a strategic alliance

Question 11

List and describe the five types of nontraditional marketing.Give an example of each.

Accepted Answer

Cause marketing is the identification an

Question 12

The marketing era was characterized by the phrase "the consumer rules."

Accepted Answer

A) True 
 B)False

Question 13

Liquid Resources, a waste management company, expands its scope of business to recycle liquids that can be turned into fuel-grade ethanol.The decision to take the company in a new direction is most likely based on ethics.

Accepted Answer

A) True 
 B)False

Question 14

The primary difference between nonprofit organizations and profit organizations is the marketing of tangible goods.

Accepted Answer

A) True 
 B)False

Question 15

Production and marketing of goods and services are two basic functions that create utility.

Accepted Answer

A) True 
 B)False

Question 16

Organizations occasionally form strategic alliances with one another for mutual benefit.How would a for-profit and not-for-profit company benefit from such an alliance?

Accepted Answer

Marketing alliances between for-profit a

Question 17

Some not-for-profit organizations have adopted the marketing concept by partnering with for-profit companies.

Accepted Answer

A) True 
 B)False

Question 18

What type of marketing is an example of traditional marketing, as opposed to non-traditional marketing?

Accepted Answer

A)  political marketing 
B)  cause marketing 
C)  event marketing 
D)  organization marketing 
A)  political marketing 
B)  cause marketing 
C)  event marketing 
D)  organization marketing

Question 19

Relationship marketing begins once the sales transaction is completed.

Accepted Answer

A) True 
 B)False

Question 20

What utility does Purolator create when the company offers a variety of package delivery services?

Accepted Answer

A)  time utility 
B)  place utility 
C)  ownership utility 
D)  form utility 
A)  time utility 
B)  place utility 
C)  ownership utility 
D)  form utility

What is the want-satisfying power of a product called?

Define and discuss the four types of utility.Give examples of each, and explain which functional areas within an organization are responsible for each one.

What function is financing a part of?

A theatre group promoting a performance to raise funds in the fight against cancer is an example of both cause marketing and event marketing.

What type of orientation does a company have when it assumes that customers will resist purchasing products NOT deemed essential and, therefore, the marketing department must overcome this resistance through personal selling and advertising?

Place marketing is important for cities like Niagara Falls and Quebec City because it is a useful technique to attract visitors.

What characterizes a buyer's market?

If a company such as J.B.Hunt Trucking wanted to avoid marketing myopia, how should it define its business?

Some Ontario drivers have licence plates that have the logo of their university on their plate.What type of marketing is this an example of?

Many hotel chains offer free stays and other perks to repeat customers.What is this an example of?

List and describe the five types of nontraditional marketing.Give an example of each.

The marketing era was characterized by the phrase "the consumer rules."

Liquid Resources, a waste management company, expands its scope of business to recycle liquids that can be turned into fuel-grade ethanol.The decision to take the company in a new direction is most likely based on ethics.

The primary difference between nonprofit organizations and profit organizations is the marketing of tangible goods.

Production and marketing of goods and services are two basic functions that create utility.

Organizations occasionally form strategic alliances with one another for mutual benefit.How would a for-profit and not-for-profit company benefit from such an alliance?

Some not-for-profit organizations have adopted the marketing concept by partnering with for-profit companies.

What type of marketing is an example of traditional marketing, as opposed to non-traditional marketing?

Relationship marketing begins once the sales transaction is completed.

What utility does Purolator create when the company offers a variety of package delivery services?

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters

Exam 1: Marketing: The Art and Science of Satisfying Customers

What is the want-satisfying power of a product called?

Define and discuss the four types of utility.Give examples of each, and explain which functional areas within an organization are responsible for each one.

What function is financing a part of?

A theatre group promoting a performance to raise funds in the fight against cancer is an example of both cause marketing and event marketing.

What type of orientation does a company have when it assumes that customers will resist purchasing products NOT deemed essential and, therefore, the marketing department must overcome this resistance through personal selling and advertising?

Place marketing is important for cities like Niagara Falls and Quebec City because it is a useful technique to attract visitors.

What characterizes a buyer's market?

If a company such as J.B.Hunt Trucking wanted to avoid marketing myopia, how should it define its business?

Some Ontario drivers have licence plates that have the logo of their university on their plate.What type of marketing is this an example of?

Many hotel chains offer free stays and other perks to repeat customers.What is this an example of?

List and describe the five types of nontraditional marketing.Give an example of each.

The marketing era was characterized by the phrase "the consumer rules."

Liquid Resources, a waste management company, expands its scope of business to recycle liquids that can be turned into fuel-grade ethanol.The decision to take the company in a new direction is most likely based on ethics.

The primary difference between nonprofit organizations and profit organizations is the marketing of tangible goods.

Production and marketing of goods and services are two basic functions that create utility.

Organizations occasionally form strategic alliances with one another for mutual benefit.How would a for-profit and not-for-profit company benefit from such an alliance?

Some not-for-profit organizations have adopted the marketing concept by partnering with for-profit companies.

What type of marketing is an example of traditional marketing, as opposed to non-traditional marketing?

Relationship marketing begins once the sales transaction is completed.

What utility does Purolator create when the company offers a variety of package delivery services?

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters