Question 1

Celebrities such as Sidney Crosby and Celine Dion use person marketing to increase their value in the marketplace.

Accepted Answer

A) True 
 B)False

Question 2

When in marketing history did the production era end in North America?

Accepted Answer

A)  late 1800s-with the mass immigration of skilled workers to North America 
B)  1920s-with the improvement in production capabilities 
C)  1960s-with the establishment of overseas production facilities 
D)  21st century-with the introduction of robotics 
A)  late 1800s-with the mass immigration of skilled workers to North America 
B)  1920s-with the improvement in production capabilities 
C)  1960s-with the establishment of overseas production facilities 
D)  21st century-with the introduction of robotics

Question 3

List the three steps required to create a customer.

Accepted Answer

The three steps are: identify

Question 4

List the four facilitating functions and provide examples.

Accepted Answer

Standardization and grading can be found

Question 5

What type of marketing does the Coca-Cola Company engage in as an official sponsor of the Olympics?

Accepted Answer

A)  place marketing 
B)  event marketing 
C)  person marketing 
D)  organization marketing 
A)  place marketing 
B)  event marketing 
C)  person marketing 
D)  organization marketing

Question 6

The public sector in Canada has a more diverse array of not-for-profit organizations than does the private sector.

Accepted Answer

A) True 
 B)False

Question 7

Marketing myopia exists when management fails to recognize the scope of its business.

Accepted Answer

A) True 
 B)False

Question 8

Relationship marketing relies more heavily on information technologies than transaction marketing.

Accepted Answer

A) True 
 B)False

Question 9

In the global marketplace, brand standardization is the most effective way to market products.For example, having a single product name, such as Coke, Toshiba, or BMW, allows a company to create a universal marketing program that can be implemented to attract consumers from all the countries in which it markets.

Accepted Answer

A) True 
 B)False

Question 10

A focus on maintaining and satisfying existing customers and suppliers is consistent with the relationship era.

Accepted Answer

A) True 
 B)False

Question 11

When Starbucks makes a latte for a customer, it is performing a distribution function.

Accepted Answer

A) True 
 B)False

Question 12

The five major types of nontraditional marketing are person marketing, place marketing, political marketing, event marketing, and advocate marketing.

Accepted Answer

A) True 
 B)False

Question 13

A company produces a high-quality product, with a maximum monthly output of 10,000 units.Production levels are constant and the company relies on its marketing department to find customers.What era of marketing history is this approach consistent with?

Accepted Answer

A)  production era 
B)  relationship era 
C)  sales era 
D)  marketing era 
A)  production era 
B)  relationship era 
C)  sales era 
D)  marketing era

Question 14

Marketing efforts designed to attract visitors to a particular area or to improve the image of a city, province, or country would be examples of cause marketing.

Accepted Answer

A) True 
 B)False

Question 15

Mars Inc.'s M&M's division donates 50 cents of specially marked candy sales to the Special Olympics.What is this an example of?

Accepted Answer

A)  event marketing 
B)  person marketing 
C)  cause marketing 
D)  place marketing 
A)  event marketing 
B)  person marketing 
C)  cause marketing 
D)  place marketing

Question 16

Under the relationship marketing concept, employees within a firm need not apply the same high standards of customer satisfaction to internal relationships at they do to external customer relationships.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements BEST applies when comparing not-for-profit organizations to for-profit organizations?

Accepted Answer

A)  Not-for-profit organizations cannot be impacted by contributors' personal agendas. 
B)  Not-for-profit organizations may only market intangibles. 
C)  Not-for-profit organizations depend on strategic alliances with for-profits. 
D)  Not-for-profit organizations must try to find ways to market only their services. 
A)  Not-for-profit organizations cannot be impacted by contributors' personal agendas. 
B)  Not-for-profit organizations may only market intangibles. 
C)  Not-for-profit organizations depend on strategic alliances with for-profits. 
D)  Not-for-profit organizations must try to find ways to market only their services.

Question 18

Not-for profit organizations can be found only in the private sectors of an economy.

Accepted Answer

A) True 
 B)False

Question 19

What BEST explains the emergence of the marketing concept?

Accepted Answer

A)  higher production levels 
B)  a shift from a production to a sales orientation 
C)  a shift from a seller's market to a buyer's market 
D)  a focus on product quality 
A)  higher production levels 
B)  a shift from a production to a sales orientation 
C)  a shift from a seller's market to a buyer's market 
D)  a focus on product quality

Question 20

Approximately how much trade crosses the Canada-U.S.border each day?

Accepted Answer

A)  $1.2 million 
B)  $150 million 
C)  $500 million 
D)  $1.4 billion 
A)  $1.2 million 
B)  $150 million 
C)  $500 million 
D)  $1.4 billion

Celebrities such as Sidney Crosby and Celine Dion use person marketing to increase their value in the marketplace.

When in marketing history did the production era end in North America?

List the three steps required to create a customer.

List the four facilitating functions and provide examples.

What type of marketing does the Coca-Cola Company engage in as an official sponsor of the Olympics?

The public sector in Canada has a more diverse array of not-for-profit organizations than does the private sector.

Marketing myopia exists when management fails to recognize the scope of its business.

Relationship marketing relies more heavily on information technologies than transaction marketing.

A focus on maintaining and satisfying existing customers and suppliers is consistent with the relationship era.

When Starbucks makes a latte for a customer, it is performing a distribution function.

The five major types of nontraditional marketing are person marketing, place marketing, political marketing, event marketing, and advocate marketing.

A company produces a high-quality product, with a maximum monthly output of 10,000 units.Production levels are constant and the company relies on its marketing department to find customers.What era of marketing history is this approach consistent with?

Marketing efforts designed to attract visitors to a particular area or to improve the image of a city, province, or country would be examples of cause marketing.

Mars Inc.'s M&M's division donates 50 cents of specially marked candy sales to the Special Olympics.What is this an example of?

Under the relationship marketing concept, employees within a firm need not apply the same high standards of customer satisfaction to internal relationships at they do to external customer relationships.

Which of the following statements BEST applies when comparing not-for-profit organizations to for-profit organizations?

Not-for profit organizations can be found only in the private sectors of an economy.

What BEST explains the emergence of the marketing concept?

Approximately how much trade crosses the Canada-U.S.border each day?

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters

Exam 1: Marketing: The Art and Science of Satisfying Customers

Celebrities such as Sidney Crosby and Celine Dion use person marketing to increase their value in the marketplace.

When in marketing history did the production era end in North America?

List the three steps required to create a customer.

List the four facilitating functions and provide examples.

What type of marketing does the Coca-Cola Company engage in as an official sponsor of the Olympics?

The public sector in Canada has a more diverse array of not-for-profit organizations than does the private sector.

Marketing myopia exists when management fails to recognize the scope of its business.

Relationship marketing relies more heavily on information technologies than transaction marketing.

A focus on maintaining and satisfying existing customers and suppliers is consistent with the relationship era.

When Starbucks makes a latte for a customer, it is performing a distribution function.

The five major types of nontraditional marketing are person marketing, place marketing, political marketing, event marketing, and advocate marketing.

A company produces a high-quality product, with a maximum monthly output of 10,000 units.Production levels are constant and the company relies on its marketing department to find customers.What era of marketing history is this approach consistent with?

Marketing efforts designed to attract visitors to a particular area or to improve the image of a city, province, or country would be examples of cause marketing.

Mars Inc.'s M&M's division donates 50 cents of specially marked candy sales to the Special Olympics.What is this an example of?

Under the relationship marketing concept, employees within a firm need not apply the same high standards of customer satisfaction to internal relationships at they do to external customer relationships.

Which of the following statements BEST applies when comparing not-for-profit organizations to for-profit organizations?

Not-for profit organizations can be found only in the private sectors of an economy.

What BEST explains the emergence of the marketing concept?

Approximately how much trade crosses the Canada-U.S.border each day?

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters