Exam 18: Fieldwork

Which of the following is a basic principle for good interviewing techniques?

Jay is employed by Kraft Foods and conducts interviews and collects survey data for consumer research projects undertaken by Kraft Foods.Jay is a(n):

The goal of field interviewer training sessions is to ensure that each respondent is provided with common information.

In field research studies,the people who collect the data are typically better-educated than the people who design the research studies.

When an interviewer conducts a taste test for a new soft drink and asks the respondent how the product tastes,and the respondent replies: "Pretty good," and then the interviewer asks: "Why do you feel that way?",this is an example of:

Which probing technique is effective in seeking clarification or elaboration?

With ethnography and phenomenology,it is important that all the questions should be asked the same way from respondents.

When a field interviewer attempts to obtain a respondent's agreement to participate in a 90-minute depth interview after the respondent has already answered two short questions from the interviewer,this is an example of:

A field marketing research project is no better than the quality of data collected in the field.

When an interviewer is trained to record the respondent's answers to open-ended questions by using the exact words used by the respondent,this is another way of saying: "Record the respondent's answers ____________________."

One basic principle of good interviewing practice is to have integrity and be honest.

When a phone interviewer asks a respondent if they would be willing to fill out a ten- page survey that would be mailed to them the following week,and when receiving a negative response to that request,asks the respondent if she would answer three short questions over the phone at the present time,this is an example of:

A research supplier that specializes in data collection is called a(n)____________________.

Describe the role and job requirements of fieldworkers.

An important aspect of the field interviewer's job is to establish rapport with respondents.

The training session to ensure that each interviewer is provided with common information is called a(n):

A probing technique in which a respondent is asked to compare and contrast a response with alternatives is called:

All of the following are additional considerations for researchers using ethnographic or phenomenological approaches EXCEPT:

In recording answers to open-ended questions during field interviews,it is important for the interviewer to summarize the general meaning of the respondent's responses to questions.

In field research,the data collection process is typically conducted by the same person who designed the research study.