Exam 18: Fieldwork

All of the following are possible probing tactics EXCEPT:

When a field supervisor contacts respondents by phone to determine their reaction to the interviewer and asks them basic demographic questions in an attempt to ensure that interviewer cheating did not occur,this is the process of ____________________.

When an interviewer conducts a taste test for a new type of pizza and the respondent replies: "Good" to the question: "How does that pizza taste?",and then the interviewer asks: "What do you mean by 'good'?",this is an example of:

The ____________________ compliance technique has the potential to be unethical if the respondent is deceived with an illegitimate initial request.

The foot-in-the-door technique begins with a large initial request that nearly everyone will react negatively followed by a second request for a smaller favor.

When potential respondents are asked to agree to a large request (e.g.a 2-hour depth interview),and when they refuse,are asked if they would agree to a short 15-minute interview,this is an example of the ____________________ technique.

Field interviewing services are research suppliers that specialize in gathering data.

Which of the following is an example of a fieldworker?

When an interviewer asks the respondent a question and then waits patiently and expectantly for the respondent to answer it,this is known as a neutral probe.

A person who is responsible for field data collection is called a(n)____________________.

Which of the following is an important guideline for field interviewers?

Interviewer training sessions should include instructions as to how to close the interview with the respondent in a graceful manner.

Ethnographers observe more than interview.

Normally,interviewers should be healthy,outgoing,and well groomed and tailored.

When a field supervisor phones a respondent to obtain her reactions to the interviewer and also asks some basic demographic information about the respondent's age and zip code,the field supervisor is conducting:

Fieldworkers should not be aware of supervisory verification practices.

In field interviews,the interviewer should not indicate his probes to the respondent's answers to questions on the interview form.

List the eight practical rules of marketing research inquiry that should be followed and used without exception.

One probing tactic is to repeat the question for a respondent.

The person responsible for data collection in the field is called a(n):