Exam 12: Test Markets and Experimental Design

List the advantages and disadvantages of test-marketing.

The control method of test-marketing is also called a " ____________________ " test.

Which element of the marketing mix can be examined with a test-market?

In computing estimated market share for products for which repeat purchases are important in test markets,the correct formula is:

A test-market study in which participants go to a laboratory and "shop" in a small room that resembles a supermarket aisle to estimate purchase rates is called a ____________________ test-market.

Which of the following marketing functions is typically performed by the research agency in the control method of test-marketing?

The most complex method of projecting test market results to national results is with a straight line trend projection.

A test market study involves the use of a controlled field experiment.

All of the following are factors to consider in test-market selection EXCEPT:

If salespeople in a test-market city arrange for more shelf-facings than would normally be available to the product under normal store conditions,the test-market has the problem of:

All of the following are broad uses of test-markets EXCEPT:

Latin square designs assume that interaction effects are significant.

Which type of test-market is a research laboratory in which the traditional shopping process is compressed into a short timespan?

Compare and contrast completely randomized designs and randomized-block designs.

Measuring the results of a test-market using UPC scanner data to measure market share along with cable TV systems that allow different ads to be shown to different customers is called ____________________ test-marketing.