Exam 12: Test Markets and Experimental Design

Blocking out the effect of two or more confounding extraneous factors in an experiment can be achieved by using a(n)____________________ design.

The idea that distributors of the product should sell primarily in the test-market city is another way of saying that the test-market trading area should be ____________________.

A 3 x 2 experimental design requires ____ combinations of subgroup cells.

List the seven factors to consider in test-market selection.

A(n)____________________ experimental design allows for testing of the effects of two or more treatments at various levels.

All of the following are ways of projecting test-market results EXCEPT:

Obtaining distribution for a new product in a test-market is known as a(n):

Which of the following rarely occurs in the control method of test-marketing?

Cannibalized sales occur when consumers choose a new offering as a replacement for another product offered by the same company.

____________________ is the percentage of target market customers who purchased the product and is often measured early in a test-market.

Which of the following is a disadvantage of test-marketing?

Electronic test markets allow researchers to measure the impact of specific TV commercials on unit sales.

Discuss four methods of projecting test-market results.

Test-market studies should be concerned with initial trial purchases,but they do not have to be concerned about repeat-buying behavior.

When consumers choose a new offering as a replacement for another product offered by the same company,it is said to ____________________ sales.

When salespeople in a test-market city spend much more time arranging the display of the product on supermarket shelves than they would normally once the product is introduced nationally is another way of saying that the product has received ____________________ during test-marketing.

One disadvantage of test-marketing is that the results are usually difficult to communicate to management.

Which of the following is an experimental design that attempts to control or block out the effect of two or more confounding extraneous factors?

A scientific testing procedure that provides an opportunity to measure sales for a new product under realistic market conditions is called a ____________________.

Discuss the problems of estimating national sales volume from test-markets.