Exam 11: Experimental Research: An Overview

The random assignment of subject and treatments to groups is called ____________________.

Which of the following is critical when conducting experimental research because it allows researchers to return subjects to normal?

When subjects in all experimental groups are exposed to identical conditions except for the differing experimental treatments,we say that ____________________ has occurred.

An experiment can have only one experimental variable.

An experimental construct refers to one of the possible levels of an experimental variable manipulation.

Experimental results that show that consumers purchased more when a store had a blue color with bright lights than they did when a store was orange with bright lights but no difference when the lighting was low is an example of which type of effect?

When an experiment is conducted on the premises of a marketing research organization,this is an example of a:

Which of the following is a special case of the history effect and refers to a change in the dependent variable that occurs because members of one experimental group experienced different historical situations than members of other experimental groups?

Participants in experimental research are typically referred to as respondents.

Experiments in which an individual subject is exposed to more than one level of an experimental treatment are referred to as repeated measures designs.

If a soft-drink company performs an experiment with a new type of soft drink in which experimental subjects always taste this new product first and then taste a competitor's product second,the study has an error in design termed a(n):

When high school students who take the ACT in their junior year perform better on that exam during their senior year because they know better how to take the exam because of what they experienced on the first exam,this is an example of a(n):

A ____________________ effect is a nuisance effect occurring when the initial measurement or test alerts or primes subjects in a way that affects their response to the experimental treatments.

Field experiments tend to have less external validity than laboratory experiments.

A confound is an experimental deception involving a false treatment.

A continuous variable that is expected to show a statistical relationship with the dependent variables is known as a(n)____________________.

An experimental treatment is the term referring to the way an experimental variable is manipulated.

A control group is one in which an experimental treatment is administered.

Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?

Which of the following is present when the person administering experimental procedures influences the subjects' behavior or sways them to slant their answers to cooperate with him or her?