Exam 8: Survey Research: an Overview

Chance variations in sampling due to the elements selected in the sample are called ____________________ error.

People who are not contacted or who refuse to cooperate are called:

Which of the following occurs when respondents tend to answer questions with a certain slant?

Longitudinal studies that survey several different samples at different times are called:

Systematic errors are also called nonsampling errors.

When primary data are collected by asking respondents questions,these data are generated by a(n)____________________.

No contacts occur when people are unwilling to participate in the research.

When the results of a sample deviate in a significant way from the true value of the population mean,we say that the study has ____________________ bias.

When a research company pulls a random sample of people from a phone book and that sample does not include people with unlisted numbers or who do not have landline telephone service,we say that the sample contains:

One research firm uses successive samples the week following the Super Bowl each year to compare trends and identify changes in consumers' awareness of and attitudes towards Super Bowl advertising.This type of longitudinal study is called a:

Which of the following is a type of longitudinal study that gathers data from the same sample of individuals or households that record their purchases over time?

People who are unwilling to participate in a research project are referred to as:

A person who is not at home when an interviewer calls is called a(n)____________________.

Nonresponse is a type of respondent error.

Some aspects of surveys may be qualitative.

People who are not contacted or who refuse to cooperate are called ____________________.

When a hotel customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for room service to deliver his dinner,this is an example of:

When the people who answer a mail survey are different in important ways (e.g.income level)from the people who did not answer the survey,the survey is said to have ____________________ error.

The purpose of survey research is to collect secondary data.

The number of "no contacts" in survey research has been decreasing because of the increased use of telephone answering machines by consumers.