Exam 8: Survey Research: an Overview

Explain the advantages and disadvantages of surveys.

When a research study is not conducted according to the plan in the proposal for the research study,what kind of error has occurred?

In a research study,a potential respondent who is not at home at either the first or second attempt to reach this person by phone is called a(n):

A group of consumers who participate in a longitudinal study in which they record their shopping behavior for food items is called a(n)____________________.

Unless sample size is increased,random sampling errors are unavoidable in survey research.

When the same respondents are questioned several times over a period of months,this is an example of a longitudinal study.

Which dimension of quality is being studied for a Honda lawnmower when customers are asked to rate its ability to start on the first or second try?

Data collected at a single point in time represent a:

When a respondent "puffs up" his answers in an interview in order to make a favorable impression on the interviewer,this is an example of auspices bias.

Surveys may be classified based on the method of communication,the degrees of structure and disguise in the questionnaire,and the time frame in which the data are gathered.

A sample bias exists when the results of a sample show a persistent tendency to deviate in one direction from the true value of the population parameter.

A person who hangs up the phone when he is asked to answer a few questions about his television viewing habits because he is not interested in participating in the study is called a(n)____________________.

A response bias occurs when respondents tend to answer questions with a certain slant.

When a mistake is made in carrying out the design of a research study,this is called ____________________ error.

Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer?

All of the following are stages in the total quality management process EXCEPT:

When a respondent is asked to check his or her gender as Male or Female,this is an example of a(n)____________________ question.

When an interviewer does not record the respondent's answers correctly,this is an example of ____________________ error.

What is the first stage of the total quality management process?

Which of the following can be the target of survey research techniques?