Question 1

Two apparently similar ways of posing a question always yields the same information.

Accepted Answer

A) True 
 B)False

Question 2

________ is information that relates directly to the research problem.

Accepted Answer

A) Qualifying information 
B) Identification information 
C) Basic information 
D) Classification information 
A) Qualifying information 
B) Identification information 
C) Basic information 
D) Classification information

Question 3

Discuss at least three things that the researcher who is developing a questionnaire can do to increase the willingness of the respondent to answer.

Accepted Answer

Using the following techniques may encou

Question 4

Which statement is not true about pretests?

Accepted Answer

A) To the extent possible, a pretest should involve administering the questionnaire in an environment and context similar to that of the actual survey. 
B) A variety of interviewers should be used for pretests. 
C) The project director, the researcher who developed the questionnaire, and other key members of the research team should conduct some pretest interviews. 
D) It is a good practice to employ only experienced interviewers to conduct pretests. 
A) To the extent possible, a pretest should involve administering the questionnaire in an environment and context similar to that of the actual survey. 
B) A variety of interviewers should be used for pretests. 
C) The project director, the researcher who developed the questionnaire, and other key members of the research team should conduct some pretest interviews. 
D) It is a good practice to employ only experienced interviewers to conduct pretests.

Question 5

Choosing question structure is probably the most difficult task in developing a questionnaire.

Accepted Answer

A) True 
 B)False

Question 6

Research indicates that questions that rely on unaided recall can underestimate the actual occurrence of an event.

Accepted Answer

A) True 
 B)False

Question 7

The type of method influences questionnaire design. Considering how the questionnaire is administered under each method, which method is most appropriate if lengthy, complex, and varied questions need to be asked?

Accepted Answer

A) mail questionnaire 
B) telephone interview 
C) personal interview 
D) Internet questionnaire 
A) mail questionnaire 
B) telephone interview 
C) personal interview 
D) Internet questionnaire

Question 8

Which of the following is not a reason why a respondent might be unwilling to answer a particular question?

Accepted Answer

A) The respondent may not be informed. 
B) Too much effort is required. 
C) The situation or context may not seem appropriate for disclosure. 
D) No legitimate purpose or need for the information requested is apparent. 
A) The respondent may not be informed. 
B) Too much effort is required. 
C) The situation or context may not seem appropriate for disclosure. 
D) No legitimate purpose or need for the information requested is apparent.

Question 9

All questions on a questionnaire should contribute to the information needed or serve some specific purpose.

Accepted Answer

A) True 
 B)False

Question 10

What techniques can the researcher use when trying to overcome a respondent's inability to answer?

Accepted Answer

∙ To determine if respondents are inform

Question 11

All aspects of the questionnaire should be tested, including question content, wording, sequence, form and layout, question difficulty, and instructions.

Accepted Answer

A) True 
 B)False

Question 12

Respondents for the pretest and for the actual survey should not be drawn from the same population.

Accepted Answer

A) True 
 B)False

Question 13

A questionnaire is a major source of response error.

Accepted Answer

A) True 
 B)False

Question 14

The respondents' ability to remember an event is influenced by all of the following except________.

Accepted Answer

A) the event itself 
B) the time elapsed since the event 
C) the presence or absence of events that would aid memory 
D) where you were when the event occurred 
A) the event itself 
B) the time elapsed since the event 
C) the presence or absence of events that would aid memory 
D) where you were when the event occurred

Question 15

________ is a type of information obtained in a questionnaire that includes name, address, and phone number.

Accepted Answer

A) Qualifying information 
B) Identification information 
C) Basic information 
D) Classification information 
A) Qualifying information 
B) Identification information 
C) Basic information 
D) Classification information

Question 16

Which of the following statements is true about difficult questions?

Accepted Answer

A) Difficult questions should be placed at the end of the section on basic information. 
B) Difficult questions should be placed at the end of the identification section. 
C) Difficult questions should be placed at the end of the classification section. 
D) All of the statements are correct. 
A) Difficult questions should be placed at the end of the section on basic information. 
B) Difficult questions should be placed at the end of the identification section. 
C) Difficult questions should be placed at the end of the classification section. 
D) All of the statements are correct.

Question 17

The researcher can manipulate the context in which the questions are asked so that the questions seem appropriate.

Accepted Answer

A) True 
 B)False

Exam 10: Questionnaire and Form Design

Two apparently similar ways of posing a question always yields the same information.

________ is information that relates directly to the research problem.

Discuss at least three things that the researcher who is developing a questionnaire can do to increase the willingness of the respondent to answer.

Which statement is not true about pretests?

Choosing question structure is probably the most difficult task in developing a questionnaire.

Research indicates that questions that rely on unaided recall can underestimate the actual occurrence of an event.

The type of method influences questionnaire design. Considering how the questionnaire is administered under each method, which method is most appropriate if lengthy, complex, and varied questions need to be asked?

Which of the following is not a reason why a respondent might be unwilling to answer a particular question?

All questions on a questionnaire should contribute to the information needed or serve some specific purpose.

What techniques can the researcher use when trying to overcome a respondent's inability to answer?

All aspects of the questionnaire should be tested, including question content, wording, sequence, form and layout, question difficulty, and instructions.

Respondents for the pretest and for the actual survey should not be drawn from the same population.

A questionnaire is a major source of response error.

The respondents' ability to remember an event is influenced by all of the following except________.

________ is a type of information obtained in a questionnaire that includes name, address, and phone number.

Which of the following statements is true about difficult questions?

The researcher can manipulate the context in which the questions are asked so that the questions seem appropriate.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

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