Exam 10: Questionnaire and Form Design

Which of the following statements is not a disadvantage of structured questions?

When developing a questionnaire, the six Ws (who, what, when, where, why, and way)are used when ________.

A questionnaire is an informal set of questions for obtaining information from respondents.

A principal disadvantage of structured questions is that potential for interviewer bias is high.

When developing questions, the researcher should avoid leading questions like "What is your favorite brand of toothpaste?"

The great weakness of questionnaire design is lack of ________.

To control for order bias, several forms of the questionnaire should be prepared with the order in which alternatives are listed varied from form to form.

A ________ is a single question that attempts to cover two issues.

If you are deciding between personal interviews or computer-assisted interviewing, you are at which step of the questionnaire design process?

What criteria should the researcher use when deciding whether to use a neutral alternative with dichotomous questions?

A ________ is a question that gives the respondent a clue as to what answer is desired or leads the respondent to answer in a certain way.

Unstructured questions reduce cultural bias because they do not impose any response alternatives.

"Do you think Coca-Cola is a tasty and refreshing soft drink?" is an example of a ________.

The statement "Questions should be specific, not general." pertains to the ________ aspect of questionnaire development.

Which of the following is not a type of structured question?

Another name for questionnaire is schedule instrument.

Which of the following is not an objective of a questionnaire?

________ refer to open-ended questions that respondents answer in their own words.

________ specify the set of response alternatives and the response format.

Observational forms and questionnaires require adequate pretesting.