Exam 10: Questionnaire and Form Design
Exam 1: Introduction to Marketing Research75 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach74 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data86 Questions
Exam 5: Exploratory Research Design: Qualitative Research103 Questions
Exam 6: Descriptive Research Design: Survey and Observation82 Questions
Exam 7: Causal Research Design: Experimentation114 Questions
Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling84 Questions
Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques115 Questions
Exam 10: Questionnaire and Form Design117 Questions
Exam 11: Sampling: Design and Procedures96 Questions
Exam 12: Sampling: Final and Initial Sample Size Determination71 Questions
Exam 13: Fieldwork55 Questions
Exam 14: Data Preparation126 Questions
Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing154 Questions
Exam 16: Analysis of Variance and Covariance83 Questions
Exam 17: Correlation and Regression92 Questions
Exam 18: Discriminant and Logit Analysis59 Questions
Exam 19: Factor Analysis70 Questions
Exam 20: Cluster Analysis73 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis111 Questions
Exam 22: Structural Equation Modeling and Path Analysis92 Questions
Exam 23: Report Preparation and Presentation75 Questions
Exam 24: International Marketing Research80 Questions
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"Is the respondent informed?", "Can the respondent remember?", and "Can the respondent articulate?", are all questions asked in the ________ stage of the questionnaire design process.
(Multiple Choice)
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Experiments on mail questionnaires for census of population revealed what about questionnaire form and layout?
(Multiple Choice)
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"Describe your college experience" and "What is your occupation?" are ________ questions.
(Multiple Choice)
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When developing questionnaire questions, if you are considering order position bias and the set of all possible response alternatives, you are developing ________ questions.
(Multiple Choice)
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When developing a questionnaire, the following guidelines: (1)use positive and negative statements, (2)avoid implicit alternatives, and (3)avoid leading questions, are used when ________.
(Multiple Choice)
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All of the statements below are ways in which the researcher can encourage respondents to provide information they are unwilling to give except ________.
(Multiple Choice)
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Respondents with responses that are difficult to articulate should be given aids such as pictures, maps, and descriptions to help them articulate their responses.
(True/False)
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"Are you in favor of a balanced budget?" is an example of a(n)________.
(Multiple Choice)
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________ is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems.
(Multiple Choice)
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Filter questions enable the researcher to filter out respondents who are not adequately informed.
(True/False)
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The inverted funnel is a strategy for ordering questions in a questionnaire in which the sequence starts with the general questions that are followed by progressively specific questions in order to prevent specific questions from biasing general questions.
(True/False)
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Sally was reluctant to answer questions about her personal hygiene until she saw that the survey was sponsored by the American Medical Association. Sally's understanding of who sponsored the survey helped with which aspect of "overcoming the respondent's unwillingness to answer"?
(Multiple Choice)
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Dichotomous questions cannot have neutral alternatives such as "don't know" or "no opinion."
(True/False)
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An alternative that is not explicitly expressed in the options is an explicit alternative.
(True/False)
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Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.
(Multiple Choice)
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Which of the following statements is not a disadvantage of unstructured questions?
(Multiple Choice)
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The steps in the questionnaire design process are interrelated and the development of a questionnaire will involve some iteration and looping.
(True/False)
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________ is socioeconomic and demographic characteristics used to classify respondents.
(Multiple Choice)
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Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems. Discuss what the researcher expects to gain from pretesting the questionnaire.
(Essay)
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The questionnaire or research instrument should be biased in terms of the country in which it will be used.
(True/False)
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