Exam 7: Causal Research Design: Experimentation

Using the set of symbols commonly used in marketing research to denote experimental designs, which symbol below represents the random assignment of test units or groups to separate treatments?

________ refers to an effect in which a prior measurement affects the test unit's response to the independent variable.

The above design is an example of a multiple time series design.

Which of the following statements is true when considering experimental versus non-experimental designs?

________ is a measure of accuracy of an experiment.It measures whether the manipulation of the independent variables, or treatments, actually caused the effects on the dependent variable(s).

What is the difference between a times series design and a multiple times series design?

When considering ________, accumulated evidence from several investigations increases our confidence that a causal relationship exists.

________ refers to an effect of testing occurring when a prior observation affects a latter observation.

The major weakness of the time series design is the failure to control ________.

Which of the following statements is an advantage of statistical designs?

Experimental design is the set of experimental procedures specifying the test units and sampling procedures and all of the following except ________.

Which statement is not true about laboratory experiments?

Debriefing occurs after the experiment and entails informing test subjects what the experiment was about and how the experimental manipulations were performed

________ refers to an extraneous variable involving changes in the measuring instrument or in the observers or scores themselves.