Exam 9: Microcultures

Evangelical Christians often follow a kosher diet, which places a high standard on cleanliness and purity of foods.

Compare and contrast age-based groups and generational groups. How is this distinction important to marketers?

To attract more women, how did the box store Best Buy change its marketing tactics?

Ontario has the highest population growth in Canada.

Other countries besides Canada have microcultures.

Carl turned 55 years old in 2012. To which generational microculture does Carl belong?

In the U.S., prisoners are often seen out in public picking up trash along interstate highways. Other people can tell they are prisoners because of the green and white striped clothing they must wear. This clothing indicates that they are incarcerated individuals who have performed some illegal act in society. What does the clothing represent in this example?

The countries with the highest birth rates in the world are among the richest.

In which direction is Canada's population shifting?

Sociologists studying societies throughout the world find instances where some people live in luxury, while others close by live in absolute poverty. What is the term for this division of society into classes that have unequal access to scarce and valuable resources?

India's population is over one billion, but many live on less than $2 per day. That hasn't dissuaded some Western companies, though, because the sheer number of poor consumers can still provide a market opportunity. So some companies have created products to meet the needs of this large group at a very low cost to consumers. For example, Dannon created yogurt treats that are just a mouthful and sells them for pennies. Those pennies have the potential to add up to substantial dollars due to the large number of poor consumers targeted. Which term describes this large number of poor consumers?

Demographics refers to relatively tangible human characteristics that describe consumers.

Which term refers to a group of people who share similar values and tastes that are subsumed within a larger culture?

Income and age are two of the most recognizable determinants of social class.

Which generational group has an enormous amount of buying power and will be the first group to substantially influence the economy later on in their lives?

The religious orientation of the world is predominantly Christian.

Generation X was born between 1965 and 1979 and has been referred to as the "Baby Bust" generation.

In an effort to reach out to female athletes, Adidas launched a new running shoe that will help women when they're hitting the pavement. Why did the global athletic brand most likely design the Adidas PureBoost X specifically for women?

Which religion is associated with the dietary restrictions of halal, which prohibits alcohol and meats that are not slaughtered in the correct manner?

A cohort is a group of people who have lived the same major experiences in their life.