Exam 9: Microcultures

When a consumer faces a situation involving conflicting expectations based on cultural expectations, he or she is experiencing role conflict.

Which generation are most 18- to 21-year-old college students today a part of?

Canadians are predominantly Islamic.

Consumers use products or objects, called status symbols, to signal their place in society.

The median age of the Aboriginal population is the same as all of Canada at 40 years old.

Baby Boomer Scenario The oldest of the large Baby Boom generation have reached retirement age, but many are finding they don't want to retire and are asking themselves, "What should I do next?" According to Statistics Canada, the number of people over the age of 55 that are employed had risen to 39.4% in 2010 from 30.5% only 13 years earlier. One survey in the U.S. found that half of Americans between the ages of 44 and 70 want to move on to an "encore career" instead of retiring to a life of leisure like previous generations. Many of these encore careers combine income with social impact, meaning these individuals want to do something that can change the world. "Social sector" industry jobs, such as health care, educational services, nonprofits, performing arts, museums, and libraries, are expected to experience robust growth in the next decade, fitting nicely with the aspirations of the Baby Boom generation. -Refer to Baby Boomer Scenario. Which type of microculture best describes all Baby Boomers?

Almost 50% of Canadians can carry on a conversation in both English and French.

Canada is sometimes referred to as a melting pot because it is a blend of people from a wide range of ethnic backgrounds.

Kosher diets prohibit all meat.

The term homogamy refers to mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class.

Which generation was born between 1965 and 1979?

Which term refers to the societal expectations for men and women among members of a cultural group?

Which generation was long thought to be a group that was marked by alienation and cynicism and was often referred to as slackers?

Which of the following 12 "tribes" has fear as one of their key values?

What are the two most recognizable determinants of social class?

Which term refers to the division of society into classes that have unequal access to scarce and valuable resources?

World teen culture reflects the speculation that teenagers around the world are more similar to each other than to people from other generations in the same culture.

Generation X was born between 1982 and 1995.

List the four major cultural, microcultural, and demographic trends affecting consumer behaviour.

One notable trend in the United States is increasing consumer affluence.